Infobip
Case Studies
Anand Rathi: Enhancing Customer Engagement with WhatsApp Chatbot by Infobip
Overview
Anand Rathi: Enhancing Customer Engagement with WhatsApp Chatbot by InfobipInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Finance & Insurance Telecommunications | |
Product Research & Development | |
Chatbots Real-Time Location System (RTLS) | |
Operational Impact
Through the implementation of the WhatsApp chatbot, Anand Rathi was able to consolidate its communication efforts and provide an interactive customer experience. The chatbot not only facilitated real-time responses to customer queries but also served as a platform for upselling other products. The solution significantly reduced the time taken to access research reports and decreased the number of customer calls to the contact center. It also effectively re-engaged dormant customers and increased conversions. The overall impact of the solution was a significant increase in customer engagement and operational efficiency. | |
Quantitative Benefit
40% increase in click-through rate | |
98% decrease in the time taken to access research reports | |
5% decrease in customer calls to the contact center | |