Analyzing and Optimizing Customer Loyalty with ARIS PPM

Accarda AG, a specialist in integrated customer management, is Switzerland’s leader in customer loyalty cards with a payment function. The company manages more than two million customer loyalty cards, with annual card revenues of 2.5 billion Swiss francs. Accarda AG ensures a favorable ratio of costs to benefits for its clients. The company stands for high-performance, individualized business processes and strict adherence to the client’s budget and timing requirements. Consistent process management, with quality assurance in accordance with ISO 9001, is the key to ensuring that Accarda’s clients derive the greatest possible benefit from the growth in sales that can be expected from implementing a loyalty card program. The company was looking for a solution to measure, analyze and optimize business process chains, create dashboards for the online visualization of process measurement results, and provide online access to the entire range of process-related and organizational knowledge.

Accarda AG is a specialist in integrated customer management and is Switzerland’s leader in customer loyalty cards with a payment function. The company's major clients include retailers, multimedia companies, oil companies, and furniture stores who rely on Accarda’s card solutions and services. Accarda manages more than two million customer loyalty cards, with annual card revenues of 2.5 billion Swiss francs. The company employs an average of 200 people. Accarda AG ensures a favorable ratio of costs (the necessary investments in a customer loyalty card program) to benefits (expected sales growth) on behalf of its clients. The company stands for high-performance, individualized business processes and strict adherence to the client’s budget and timing requirements.