IBM Case Studies Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge

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	Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge IBM

Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge

IBM

Technology Category	Analytics & Modeling - Real Time Analytics Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions	Sales & Marketing
Use Cases	Behavior & Emotion Tracking Facial Recognition
Services	Cloud Planning, Design & Implementation Services
Challenge	Fabler Studio, a video postproduction services company based in New York City, was looking for a way to differentiate its services in a highly competitive market. The company was interested in facial imaging technology that could capture emotional responses to its video content, providing immediate feedback and insights into consumer reactions. This technology would provide a unique selling point for the company, setting it apart from competitors and offering a more comprehensive service to its clients. Read More
About Customer	Fabler Studio is a video postproduction services company based in New York City. The company works with leading agencies and brands to create award-winning commercial content. As a relatively new company in a highly competitive market, Fabler Studio is constantly looking for ways to differentiate its services and provide unique value to its clients. The company's managing director, Nathan Byrne, is particularly interested in innovative technologies that can enhance the company's video editing services and provide deeper insights into consumer responses. Read More
Solution	Fabler Studio chose to implement an emotional analytics offering from IBM Business Partner nViso SA, hosted in a SoftLayer cloud environment. The cloud-based platform provides moment-by-moment analyses of emotional responses to video content, captured by nViso’s facial imaging technology. The insights provided by the platform are immediately actionable, allowing Fabler Studio to integrate the feedback into their creative process at each stage of the rough-cut phase. The SoftLayer cloud infrastructure offers a cost-effective delivery environment for nViso’s analytics capabilities. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Functions

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Facial Recognition

Services

Cloud Planning, Design & Implementation Services

Challenge

Fabler Studio, a video postproduction services company based in New York City, was looking for a way to differentiate its services in a highly competitive market. The company was interested in facial imaging technology that could capture emotional responses to its video content, providing immediate feedback and insights into consumer reactions. This technology would provide a unique selling point for the company, setting it apart from competitors and offering a more comprehensive service to its clients.

About Customer

Fabler Studio is a video postproduction services company based in New York City. The company works with leading agencies and brands to create award-winning commercial content. As a relatively new company in a highly competitive market, Fabler Studio is constantly looking for ways to differentiate its services and provide unique value to its clients. The company's managing director, Nathan Byrne, is particularly interested in innovative technologies that can enhance the company's video editing services and provide deeper insights into consumer responses.

Solution

Fabler Studio chose to implement an emotional analytics offering from IBM Business Partner nViso SA, hosted in a SoftLayer cloud environment. The cloud-based platform provides moment-by-moment analyses of emotional responses to video content, captured by nViso’s facial imaging technology. The insights provided by the platform are immediately actionable, allowing Fabler Studio to integrate the feedback into their creative process at each stage of the rough-cut phase. The SoftLayer cloud infrastructure offers a cost-effective delivery environment for nViso’s analytics capabilities.

Impact #1	The cloud-based analytics solution delivers immediate, highly accurate consumer feedback, helping Fabler Studio create more compelling and effective video content.
Impact #2	The SoftLayer cloud infrastructure offers a low-cost delivery environment for nViso’s industry-leading analytics capabilities.

Impact #1

The cloud-based analytics solution delivers immediate, highly accurate consumer feedback, helping Fabler Studio create more compelling and effective video content.

Impact #2

The SoftLayer cloud infrastructure offers a low-cost delivery environment for nViso’s industry-leading analytics capabilities.

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Overview

Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge

Operational Impact