Qlik Case Studies Analytics en Vogue: How Condé Nast uses data to evolve from a prolific print content creator to a digital media empire

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	Analytics en Vogue: How Condé Nast uses data to evolve from a prolific print content creator to a digital media empire Qlik

Analytics en Vogue: How Condé Nast uses data to evolve from a prolific print content creator to a digital media empire

Qlik

Technology Category	Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services
Challenge	Condé Nast, a dominant player in the international magazine market, embraced the digital revolution to engage with its audience in new ways. However, with its new digital applications, Condé Nast soon encountered more data than ever before. Hidden inside that data were key customer trends that could help Condé Nast create content more precisely aligned to customer appetites and seize advertising opportunities with sharper accuracy. Realizing this, Condé Nast began developing business intelligence infrastructure to make smarter use of its data, and it knew choosing the right partners in the digital transformation journey would be key. Read More
About Customer	Condé Nast is a century-old company that has dominated the international magazine market through iconic properties like Vogue, Vanity Fair, The New Yorker, and GQ. When the digital revolution rocked the print industry, Condé Nast embraced the opportunity to engage with its audience in new ways. The company extended its print brand to digital, attracting over 100 million users. However, with its new digital applications, Condé Nast soon encountered more data than ever before. The company realized that hidden inside that data were key customer trends that could help it create content more precisely aligned to customer appetites and seize advertising opportunities with sharper accuracy. Read More
Solution	Condé Nast chose to turn the data challenge into an advantage. Solutions from Qlik enabled it to transform the overflow of data into a wealth of insights that would drive smarter business decisions. The company chose Qlik solutions to create dashboards and applications that allowed executives to gain wider access to data, then understand that information from a broad or narrow view, and reimagine processes to create a new data-driven culture. With 360-degree access to data, Condé Nast gained a more accurate understanding of what readers wanted, using the power of customer intelligence to better match content with current user desires. And the company was able to more accurately balance risk and reward by identifying what existing processes were working and which could be improved. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

Challenge

Condé Nast, a dominant player in the international magazine market, embraced the digital revolution to engage with its audience in new ways. However, with its new digital applications, Condé Nast soon encountered more data than ever before. Hidden inside that data were key customer trends that could help Condé Nast create content more precisely aligned to customer appetites and seize advertising opportunities with sharper accuracy. Realizing this, Condé Nast began developing business intelligence infrastructure to make smarter use of its data, and it knew choosing the right partners in the digital transformation journey would be key.

About Customer

Condé Nast is a century-old company that has dominated the international magazine market through iconic properties like Vogue, Vanity Fair, The New Yorker, and GQ. When the digital revolution rocked the print industry, Condé Nast embraced the opportunity to engage with its audience in new ways. The company extended its print brand to digital, attracting over 100 million users. However, with its new digital applications, Condé Nast soon encountered more data than ever before. The company realized that hidden inside that data were key customer trends that could help it create content more precisely aligned to customer appetites and seize advertising opportunities with sharper accuracy.

Solution

Condé Nast chose to turn the data challenge into an advantage. Solutions from Qlik enabled it to transform the overflow of data into a wealth of insights that would drive smarter business decisions. The company chose Qlik solutions to create dashboards and applications that allowed executives to gain wider access to data, then understand that information from a broad or narrow view, and reimagine processes to create a new data-driven culture. With 360-degree access to data, Condé Nast gained a more accurate understanding of what readers wanted, using the power of customer intelligence to better match content with current user desires. And the company was able to more accurately balance risk and reward by identifying what existing processes were working and which could be improved.

Impact #1	Condé Nast is transforming into a leading data-driven enterprise.
Impact #2	The company now makes business decisions that are inspired by timely, relevant, actionable information.
Impact #3	With this customer intelligence, the company can identify new business opportunities in a flash, often taking advantage of them before the competition even knows they exist.

Impact #1

Condé Nast is transforming into a leading data-driven enterprise.

Impact #2

The company now makes business decisions that are inspired by timely, relevant, actionable information.

Impact #3

With this customer intelligence, the company can identify new business opportunities in a flash, often taking advantage of them before the competition even knows they exist.

Benefit #1	Attracted over 100 million users to its digital platform.
Benefit #2	Able to identify and seize new business opportunities faster than its competition.

Benefit #1

Attracted over 100 million users to its digital platform.

Benefit #2

Able to identify and seize new business opportunities faster than its competition.

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Overview

Analytics en Vogue: How Condé Nast uses data to evolve from a prolific print content creator to a digital media empire

Operational Impact

Quantitative Benefit