Tableau Case Studies Anadolu Sigorta's Transformation into a Data-Driven Insurance Company

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	Anadolu Sigorta's Transformation into a Data-Driven Insurance Company Tableau

Anadolu Sigorta's Transformation into a Data-Driven Insurance Company

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Quality Assurance Warehouse & Inventory Management
Use Cases	Fraud Detection Usage-Based Insurance
Services	Testing & Certification
Challenge	Anadolu Sigorta, Turkey's first national insurance company, was facing challenges in identifying and investigating fraudulent claims, a process that was extremely time-consuming and detracted from their ability to serve genuine claims efficiently. The company was dealing with disparate data sources, legacy systems, and manual work processes, making it difficult to identify and eliminate fraudulent claims. Additionally, as a 95-year-old company, Anadolu Sigorta had many legacy systems and applications throughout the business, creating a fragmented ecosystem that was hard to work with. They had multiple production environments for the same process, leading to problems with data quality, reliability, and effective governance. The company also faced cultural challenges, with employees and external distributors resistant to modern data visualization trends. Read More
About Customer	Anadolu Sigorta was founded in 1925 under the leadership of Isbank, Turkey's first national bank. Today, it is Turkey’s first national insurance company, employing over 1,200 staff and offering a wide range of non-life policies to customers throughout the country. The company is on a mission to implement a customer-focused approach to service, deliver new products, and create a more efficient way to spot fraudulent claims using data. They have put data at the core of their innovation strategy, with all new business strategies and plans now built on data. Read More
Solution	Anadolu Sigorta implemented Tableau, a data visualization tool, to overcome their challenges. The company now shares insights with business users through highly visual, interactive Tableau dashboards, allowing them to explore their data with ease. They can combine multiple data sources directly through Tableau and visualize it all together in a single dashboard, improving data quality and reliability. Tableau's extensive suite of security tools also provides tight control over the data from a governance perspective. The company also uses Tableau embedded analytics to distribute key data to over 4,500 insurance agents around Turkey. For fraud prevention, Anadolu Sigorta uses Tableau dashboards to analyze key data sets such as claims made, frequency of claims, transactional data, and provisions. This makes identifying anomalies and marking them for further investigation much more efficient. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Quality Assurance

Warehouse & Inventory Management

Use Cases

Fraud Detection

Usage-Based Insurance

Services

Testing & Certification

Challenge

Anadolu Sigorta, Turkey's first national insurance company, was facing challenges in identifying and investigating fraudulent claims, a process that was extremely time-consuming and detracted from their ability to serve genuine claims efficiently. The company was dealing with disparate data sources, legacy systems, and manual work processes, making it difficult to identify and eliminate fraudulent claims. Additionally, as a 95-year-old company, Anadolu Sigorta had many legacy systems and applications throughout the business, creating a fragmented ecosystem that was hard to work with. They had multiple production environments for the same process, leading to problems with data quality, reliability, and effective governance. The company also faced cultural challenges, with employees and external distributors resistant to modern data visualization trends.

About Customer

Anadolu Sigorta was founded in 1925 under the leadership of Isbank, Turkey's first national bank. Today, it is Turkey’s first national insurance company, employing over 1,200 staff and offering a wide range of non-life policies to customers throughout the country. The company is on a mission to implement a customer-focused approach to service, deliver new products, and create a more efficient way to spot fraudulent claims using data. They have put data at the core of their innovation strategy, with all new business strategies and plans now built on data.

Solution

Anadolu Sigorta implemented Tableau, a data visualization tool, to overcome their challenges. The company now shares insights with business users through highly visual, interactive Tableau dashboards, allowing them to explore their data with ease. They can combine multiple data sources directly through Tableau and visualize it all together in a single dashboard, improving data quality and reliability. Tableau's extensive suite of security tools also provides tight control over the data from a governance perspective. The company also uses Tableau embedded analytics to distribute key data to over 4,500 insurance agents around Turkey. For fraud prevention, Anadolu Sigorta uses Tableau dashboards to analyze key data sets such as claims made, frequency of claims, transactional data, and provisions. This makes identifying anomalies and marking them for further investigation much more efficient.

Impact #1	The implementation of Tableau has transformed Anadolu Sigorta into a fully data-driven organization. Employees are now developing business strategies and making decisions based on data. The company has created a more accurate 360° customer view, enabling them to optimize pricing, develop new product offerings, and put more meaningful KPIs in place. The use of Tableau has also led to a rapid cultural shift within the company, with an increasing number of business units adopting Tableau to improve their own business processes. All of Anadolu Sigorta's distribution channels now use Tableau over the legacy dashboard platform.

Impact #1

The implementation of Tableau has transformed Anadolu Sigorta into a fully data-driven organization. Employees are now developing business strategies and making decisions based on data. The company has created a more accurate 360° customer view, enabling them to optimize pricing, develop new product offerings, and put more meaningful KPIs in place. The use of Tableau has also led to a rapid cultural shift within the company, with an increasing number of business units adopting Tableau to improve their own business processes. All of Anadolu Sigorta's distribution channels now use Tableau over the legacy dashboard platform.

Benefit #1	Tableau delivers key insights to over 4,500 insurance agents each day
Benefit #2	Tableau has replaced legacy systems to become the platform of choice
Benefit #3	Tableau has dramatically reduced fraudulent claims

Benefit #1

Tableau delivers key insights to over 4,500 insurance agents each day

Benefit #2

Tableau has replaced legacy systems to become the platform of choice

Benefit #3

Tableau has dramatically reduced fraudulent claims

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Overview

Anadolu Sigorta's Transformation into a Data-Driven Insurance Company

Operational Impact

Quantitative Benefit