Onfleet Case Studies Amuse's Innovative Approach to Cannabis Delivery with IoT
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Amuse's Innovative Approach to Cannabis Delivery with IoT

Onfleet
Networks & Connectivity - NFC
Platform as a Service (PaaS) - Application Development Platforms
Retail
Transportation
Logistics & Transportation
Last Mile Delivery
Vehicle Telematics
Amuse, an e-commerce cannabis delivery business, was faced with the challenge of serving an underserved retail cannabis marketplace in California. The company's main strategy was to focus on delivery as a key channel and to provide a robust online product offering. However, as the company began to add more drivers and customers, they realized that they needed to invest in a platform that could handle an increasingly complex logistics operation. They were managing a massive volume of drivers and customers daily and expected this number to more than double by the end of the year. The challenge was to scale not necessarily with headcount, but with improved efficiency.
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Amuse's customers are individuals who consume cannabis and prefer the convenience of home delivery. They appreciate the quality and breadth of a robust online product offering. Entrenched customers value the convenience and array of options available while new ones enjoy an at-home experience of choosing the products that are right for them. They also appreciate the privacy of delivery communications in the form of anonymized two-way messaging. Many of these customers schedule their cannabis deliveries ahead of time, while others prefer more 'spur of the moment,' on-demand deliveries.
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Amuse partnered with Onfleet, a platform that offers route optimization features. This immediately improved Amuse's productivity and the use of their drivers' time. They were able to track 'Deliveries Per Hour' and shave time between deliveries with efficient route planning. The drivers appreciated the ease of their intelligent delivery schedules. Onfleet's software platform also offered features tailor-made for the intricacies of delivering cannabis products, such as barcode scanning, contactless signatures, and anonymous messaging. These features ensured that the delivery process was efficient, connected, safe, and legal. Onfleet also enabled Amuse to be flexible, allowing drivers to see new orders come in and pick them up as it made sense for their route.
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The partnership with Onfleet has resulted in a more efficient and effective delivery process for Amuse. The route optimization feature has not only improved productivity but also enhanced the use of drivers' time. The drivers now have intelligent delivery schedules that they find easy to use. The additional features offered by Onfleet's software platform, such as barcode scanning, contactless signatures, and anonymous messaging, have ensured that the delivery process is safe, legal, and respects the privacy of the customers. The flexibility offered by Onfleet has also allowed Amuse to better serve their customers, whether they prefer to schedule their deliveries ahead of time or prefer on-demand deliveries.
Efficient route planning allowed Amuse to improve their 'Deliveries Per Hour' metric.
Amuse saw 20-40% reductions in fuel costs due to efficient route planning.
There was a significant increase in driver satisfaction, leading to better retention.
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