Canto Case Studies Amorepacific's Global Digital Content Management with Canto

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	Amorepacific's Global Digital Content Management with Canto Canto

Amorepacific's Global Digital Content Management with Canto

Canto

Technology Category	Functional Applications - Product Data Management Systems Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	E-Commerce Retail
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Smart Collateral Management
Services	System Integration Training
Challenge	Amorepacific Group, South Korea’s largest cosmetic company, operates over 40 popular beauty and health brands and manages over 650,000 digital assets. The challenge was to manage these digital assets efficiently on a global scale, especially as the company expanded into new markets and shifted towards direct-to-consumer online sales due to the pandemic. The company had previously tried a digital asset management platform, but it was complex, costly, and difficult to use, leading to low user adoption. As the company pivoted to online sales, the lack of a central platform to manage digital assets began to hinder progress. The goal was to find an intuitive system that could manage digital content at a global scale, catering to different brands in multiple global markets, with language options including English, Korean, and Chinese. Read More
About Customer	Amorepacific Group is a leader in the global beauty industry and South Korea’s largest cosmetic company. The company operates over 40 popular beauty and health brands, including Sulwhasoo, Laneige, innisfree, Etude, Espoir, and Illiyoon. The company has expanded into new global markets and has started shifting towards direct-to-consumer online sales in the wake of the pandemic. The company manages over 650,000 digital assets for its many brands and subsidiaries. The company's digital transformation is led by Kyongsuk Lim, who builds and maintains websites and e-commerce platforms for Amorepacific and its global brands. Read More
Solution	Amorepacific partnered with Canto, a digital asset management platform, after rigorously vetting three different providers. Canto was chosen for its overall performance and its wide range of language options, which was essential for a global organization with users around the world. Canto’s implementation team created a customized onboarding program, including training workshops, adding new languages, developer assistance for custom features, and an on-site visit to Amorepacific HQ to ensure everything was running to the team’s satisfaction. With Canto, Amorepacific could easily create and manage content for different brands and markets. The platform also facilitated seamless coordination with creative agencies and getting digital assets to teams in different markets. Canto’s Media Delivery Cloud was also set to make global e-commerce easier by automatically publishing assets from Canto to Amorepacific’s e-commerce platforms and websites. Read More Log in to view content
Contents

Technology Category

Functional Applications - Product Data Management Systems

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Retail

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Smart Collateral Management

Services

System Integration

Training

Challenge

Amorepacific Group, South Korea’s largest cosmetic company, operates over 40 popular beauty and health brands and manages over 650,000 digital assets. The challenge was to manage these digital assets efficiently on a global scale, especially as the company expanded into new markets and shifted towards direct-to-consumer online sales due to the pandemic. The company had previously tried a digital asset management platform, but it was complex, costly, and difficult to use, leading to low user adoption. As the company pivoted to online sales, the lack of a central platform to manage digital assets began to hinder progress. The goal was to find an intuitive system that could manage digital content at a global scale, catering to different brands in multiple global markets, with language options including English, Korean, and Chinese.

About Customer

Amorepacific Group is a leader in the global beauty industry and South Korea’s largest cosmetic company. The company operates over 40 popular beauty and health brands, including Sulwhasoo, Laneige, innisfree, Etude, Espoir, and Illiyoon. The company has expanded into new global markets and has started shifting towards direct-to-consumer online sales in the wake of the pandemic. The company manages over 650,000 digital assets for its many brands and subsidiaries. The company's digital transformation is led by Kyongsuk Lim, who builds and maintains websites and e-commerce platforms for Amorepacific and its global brands.

Solution

Amorepacific partnered with Canto, a digital asset management platform, after rigorously vetting three different providers. Canto was chosen for its overall performance and its wide range of language options, which was essential for a global organization with users around the world. Canto’s implementation team created a customized onboarding program, including training workshops, adding new languages, developer assistance for custom features, and an on-site visit to Amorepacific HQ to ensure everything was running to the team’s satisfaction. With Canto, Amorepacific could easily create and manage content for different brands and markets. The platform also facilitated seamless coordination with creative agencies and getting digital assets to teams in different markets. Canto’s Media Delivery Cloud was also set to make global e-commerce easier by automatically publishing assets from Canto to Amorepacific’s e-commerce platforms and websites.

Impact #1	With Canto, Amorepacific has seen a boost in efficiency in managing its digital assets. The platform has enabled seamless coordination with creative agencies and getting digital assets to teams in different markets. The company has also been able to get more value out of each piece of content by repurposing existing content for different contexts. The system has been adapted to different user groups, with different parts of the system set up in English and Korean, and spaces where global teams can collaborate in their native language. The company has also built a custom dashboard to monitor how international teams are using Canto and track a range of unique KPIs. The implementation of Canto has allowed Amorepacific to quickly build a direct-to-consumer storefront, boosting efficiency, reducing costs, and enabling a smooth digital content supply chain at a global scale.

Impact #1

With Canto, Amorepacific has seen a boost in efficiency in managing its digital assets. The platform has enabled seamless coordination with creative agencies and getting digital assets to teams in different markets. The company has also been able to get more value out of each piece of content by repurposing existing content for different contexts. The system has been adapted to different user groups, with different parts of the system set up in English and Korean, and spaces where global teams can collaborate in their native language. The company has also built a custom dashboard to monitor how international teams are using Canto and track a range of unique KPIs. The implementation of Canto has allowed Amorepacific to quickly build a direct-to-consumer storefront, boosting efficiency, reducing costs, and enabling a smooth digital content supply chain at a global scale.

Benefit #1	Significant cost savings from repurposing content instead of creating new content from scratch.
Benefit #2	Efficient workflows leading to cost savings across the global organization.
Benefit #3	Time savings from automatic publishing of assets to e-commerce platforms and websites, eliminating the need for manual resizing and uploading of images.

Benefit #1

Significant cost savings from repurposing content instead of creating new content from scratch.

Benefit #2

Efficient workflows leading to cost savings across the global organization.

Benefit #3

Time savings from automatic publishing of assets to e-commerce platforms and websites, eliminating the need for manual resizing and uploading of images.

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Overview

Amorepacific's Global Digital Content Management with Canto

Operational Impact

Quantitative Benefit