IBM
Case Studies
AMC Networks: Leveraging IoT for Viewer Engagement and Advertiser Value
Overview
AMC Networks: Leveraging IoT for Viewer Engagement and Advertiser ValueIBM |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics | |
Equipment & Machinery Retail | |
Procurement Sales & Marketing | |
Demand Planning & Forecasting Intelligent Packaging | |
Data Science Services | |
Operational Impact
The implementation of IBM analytical tools has transformed AMC's operations. The company's research team, which previously spent a large portion of its time processing data, is now able to focus most of its energy on gaining actionable insights. The company has been able to create sophisticated statistical models that help refine its marketing strategies and make smarter decisions about how intensively it should promote each show. With deeper insight into viewership, AMC’s direct marketing campaigns are also much more successful. The company is also working on providing access to its rich data-sets and analytics tools as a service for advertisers, helping them fine-tune their campaigns to appeal to ever-larger audiences across both linear and digital channels. | |
Quantitative Benefit
Analyses that used to take days and weeks are now possible in minutes, or even seconds. | |
Major ongoing cost-savings by bringing analytics in-house, instead of paying hundreds of thousands of dollars to external vendors. | |
Rapid return on investment expected due to cost-effective in-house analytics. | |