IBM
Case Studies
Amadori Group's Innovative Use of IoT for Real-Time Consumer Engagement and Sales
Overview
Amadori Group's Innovative Use of IoT for Real-Time Consumer Engagement and SalesIBM |
Analytics & Modeling - Big Data Analytics Analytics & Modeling - Predictive Analytics | |
Consumer Goods Telecommunications | |
Procurement Sales & Marketing | |
Movement Prediction Traffic Monitoring | |
System Integration | |
Operational Impact
The implementation of the innovative digital marketing strategy resulted in a more engaging and interactive platform for Amadori Group's target audience. The company was able to create and manage interactive content for mini websites that promote products fitting young adults’ preferences and lifestyles. The use of IBM SPSS® Data Collection software allowed the company to assess people’s opinions of its products and draw conclusions about any fluctuations in the Amadori brand’s popularity among consumers. The integration of mobile capabilities with the portal platform also enabled people to access the corporate site from almost any device, enhancing user experience. The company was able to maintain brand integrity and consistency across product lines and keep the content current and engaging to diverse audiences. | |
Quantitative Benefit
Boosted the company’s ability to dynamically monitor and learn about its brand health using sentiment analysis by 100 percent. | |
Improved the company’s social media presence by 100 percent using near-real-time marketing insights, gaining 45,000 Facebook fans in less than one year. | |
Established direct communications with the target segment through web integration with social media. | |