Alteryx Case Studies Alteryx Helps Great Clips Drive Growth Strategy with Site Selection Application: Reducing Costs, Speeding New Salon Openings, and Improving Franchisee Relationships

Edit This Case Study Record

	Alteryx Helps Great Clips Drive Growth Strategy with Site Selection Application: Reducing Costs, Speeding New Salon Openings, and Improving Franchisee Relationships Alteryx

Alteryx Helps Great Clips Drive Growth Strategy with Site Selection Application: Reducing Costs, Speeding New Salon Openings, and Improving Franchisee Relationships

Alteryx

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Replenishment Supply Chain Visibility
Services	Data Science Services
Challenge	Great Clips, the world’s largest and fastest-growing salon brand, was facing challenges in its growth strategy. The company's success is based on rapidly opening new stores in the right locations and markets. However, the process of identifying these locations based on potential customer base, demographic trends, and sales impact on existing franchises was taking too long and was expensive. The process required analyst resources to manually access, integrate, and analyze multiple sources of data to produce a report for a single location. This delay was risking the loss of prime sites to competitors and alternative real estate interests. Additionally, costly external contractors were being used to deal with the backlog. Read More
About Customer	Great Clips is the world’s largest and fastest-growing salon brand, with more than 3,000 salons throughout the United States and Canada. The Minneapolis-based company employs nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. The company's success is based on a growth strategy that involves rapidly opening new stores in the right locations and markets. To accomplish this, the company must identify locations based on requirements for a potential customer base, demographic trends, and sales impact on existing franchises in the area. Choosing the right sites for new franchisees is one of the most important business decisions the company makes, requiring analysis of thousands of locations each year. Read More
Solution	Great Clips turned to Alteryx to streamline its site selection process. Alteryx Strategic Analytics was used to put strategic analytics in the hands of its real estate managers, providing an easy-to-use, fast, and accurate way to find and qualify potential new franchise locations. The Alteryx application evaluates an entered address by its drivetime proximity and convenience for serving all existing customers of the Great Clips salon network in the area. It also rates the site by how well the demographics and consumer behavior data for the site’s trade area population align with Great Clips’ best customer profiles. Finally, it assesses the potential revenue impact a salon at any new site would have on other surrounding Great Clip salons, and on the franchise network as a whole. The new salon site modeling capabilities built using Alteryx enable Great Clips real estate managers to proactively discover and pinpoint locations that hold the greatest potential for successful new salon operations. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Replenishment

Supply Chain Visibility

Services

Data Science Services

Challenge

Great Clips, the world’s largest and fastest-growing salon brand, was facing challenges in its growth strategy. The company's success is based on rapidly opening new stores in the right locations and markets. However, the process of identifying these locations based on potential customer base, demographic trends, and sales impact on existing franchises was taking too long and was expensive. The process required analyst resources to manually access, integrate, and analyze multiple sources of data to produce a report for a single location. This delay was risking the loss of prime sites to competitors and alternative real estate interests. Additionally, costly external contractors were being used to deal with the backlog.

About Customer

Great Clips is the world’s largest and fastest-growing salon brand, with more than 3,000 salons throughout the United States and Canada. The Minneapolis-based company employs nearly 30,000 stylists who receive ongoing training to learn advanced skills and the latest trends. The company's success is based on a growth strategy that involves rapidly opening new stores in the right locations and markets. To accomplish this, the company must identify locations based on requirements for a potential customer base, demographic trends, and sales impact on existing franchises in the area. Choosing the right sites for new franchisees is one of the most important business decisions the company makes, requiring analysis of thousands of locations each year.

Solution

Great Clips turned to Alteryx to streamline its site selection process. Alteryx Strategic Analytics was used to put strategic analytics in the hands of its real estate managers, providing an easy-to-use, fast, and accurate way to find and qualify potential new franchise locations. The Alteryx application evaluates an entered address by its drivetime proximity and convenience for serving all existing customers of the Great Clips salon network in the area. It also rates the site by how well the demographics and consumer behavior data for the site’s trade area population align with Great Clips’ best customer profiles. Finally, it assesses the potential revenue impact a salon at any new site would have on other surrounding Great Clip salons, and on the franchise network as a whole. The new salon site modeling capabilities built using Alteryx enable Great Clips real estate managers to proactively discover and pinpoint locations that hold the greatest potential for successful new salon operations.

Impact #1	Great Clips has reduced the time to assess a new location by 95%, eliminating the company’s backlog of site evaluation requests.
Impact #2	The previously labor- and analyst resource-intensive site selection process has been automated and developed into a data collection, analysis, mapping, and reporting application.
Impact #3	The application can now be easily applied by non-technical real estate managers, without requiring the involvement of the company’s business analysts.

Impact #1

Great Clips has reduced the time to assess a new location by 95%, eliminating the company’s backlog of site evaluation requests.

Impact #2

The previously labor- and analyst resource-intensive site selection process has been automated and developed into a data collection, analysis, mapping, and reporting application.

Impact #3

The application can now be easily applied by non-technical real estate managers, without requiring the involvement of the company’s business analysts.

Benefit #1	95% reduction in time to assess a potential site
Benefit #2	Capacity to assess 3X more sites at a much lower cost
Benefit #3	Elimination of all backlogs

Benefit #1

95% reduction in time to assess a potential site

Benefit #2

Capacity to assess 3X more sites at a much lower cost

Benefit #3

Elimination of all backlogs

Download PDF Version

Overview

Alteryx Helps Great Clips Drive Growth Strategy with Site Selection Application: Reducing Costs, Speeding New Salon Openings, and Improving Franchisee Relationships

Operational Impact

Quantitative Benefit