Alteryx Case Studies Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70 Percent

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	Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70 Percent Alteryx

Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70 Percent

Alteryx

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Experian Marketing Services was facing challenges in providing its clients with high-quality, highly customized reports in short time frames. The company was dealing with large, inconsistent client data files that spanned terabytes of data and contained a variety of data formats. The legacy system used for processing the data often required intervention from engineering and delivery resources to meet customer requirements. This process was lengthy and involved custom coding, multiple and complex analytical tools, and expensive data transformation resources. Experian wanted to lower processing and analysis costs, produce final products for clients more quickly, and improve overall customer satisfaction. Read More
About Customer	Experian Marketing Services is a global provider of integrated consumer insight, targeting, and interactive marketing. The company helps brands from around the world intelligently interact with today’s dynamic, empowered, and hyperconnected consumers. By coordinating seamless interactions across all marketing channels, Experian enables marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy, and maximize profits. Experian works with top brands every day to help them gain insight into their customers through the use of data appends and modeling to improve targeting, upsell, and cross-sell. Its mission is to provide actionable analysis to their clients using segmentation and cross-channel marketing recommendations. Read More
Solution	Experian Marketing Services turned to Alteryx Analytics to streamline its custom and ad-hoc processing. Alteryx was used to process, integrate, enrich, and stage data, including customer demographic and spatial data. The data was then analyzed to best meet the needs of its clients and deliver usable insight in a flexible format that can be easily consumed by decision-makers within Experian and at client locations. With Alteryx, data could be processed and analyzed in a fraction of the time, and with less involvement from system engineering and developers. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Experian Marketing Services was facing challenges in providing its clients with high-quality, highly customized reports in short time frames. The company was dealing with large, inconsistent client data files that spanned terabytes of data and contained a variety of data formats. The legacy system used for processing the data often required intervention from engineering and delivery resources to meet customer requirements. This process was lengthy and involved custom coding, multiple and complex analytical tools, and expensive data transformation resources. Experian wanted to lower processing and analysis costs, produce final products for clients more quickly, and improve overall customer satisfaction.

About Customer

Experian Marketing Services is a global provider of integrated consumer insight, targeting, and interactive marketing. The company helps brands from around the world intelligently interact with today’s dynamic, empowered, and hyperconnected consumers. By coordinating seamless interactions across all marketing channels, Experian enables marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy, and maximize profits. Experian works with top brands every day to help them gain insight into their customers through the use of data appends and modeling to improve targeting, upsell, and cross-sell. Its mission is to provide actionable analysis to their clients using segmentation and cross-channel marketing recommendations.

Solution

Experian Marketing Services turned to Alteryx Analytics to streamline its custom and ad-hoc processing. Alteryx was used to process, integrate, enrich, and stage data, including customer demographic and spatial data. The data was then analyzed to best meet the needs of its clients and deliver usable insight in a flexible format that can be easily consumed by decision-makers within Experian and at client locations. With Alteryx, data could be processed and analyzed in a fraction of the time, and with less involvement from system engineering and developers.

Impact #1	Experian Marketing Services was able to process tens of millions of records per hour and billions of records each month to deliver complex data enrichment and provide customers with actionable insight.
Impact #2	In one client project with multiple data files of 2 to 28 million records each, Experian Marketing Services used Alteryx to reduce the time-to-insight by 55 percent. This not only provided a better service for the client, but also enabled Experian to be more efficient overall.

Impact #1

Experian Marketing Services was able to process tens of millions of records per hour and billions of records each month to deliver complex data enrichment and provide customers with actionable insight.

Impact #2

In one client project with multiple data files of 2 to 28 million records each, Experian Marketing Services used Alteryx to reduce the time-to-insight by 55 percent. This not only provided a better service for the client, but also enabled Experian to be more efficient overall.

Benefit #1	Reduced data processing and analysis time from hours to mere minutes
Benefit #2	Reduced the time-to-insight by 55 percent in one client project
Benefit #3	Processed tens of millions records per hour and billions of records each month

Benefit #1

Reduced data processing and analysis time from hours to mere minutes

Benefit #2

Reduced the time-to-insight by 55 percent in one client project

Benefit #3

Processed tens of millions records per hour and billions of records each month

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Overview

Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70 Percent

Operational Impact

Quantitative Benefit