Google Cloud Platform Case Studies Altavia's Transformation: Migrating to Google Cloud for Enhanced Service Delivery

Edit This Case Study Record

	Altavia's Transformation: Migrating to Google Cloud for Enhanced Service Delivery Google Cloud Platform

Altavia's Transformation: Migrating to Google Cloud for Enhanced Service Delivery

Google Cloud Platform

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	Construction & Infrastructure Retail
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Construction Management Retail Store Automation
Services	Cloud Planning, Design & Implementation Services Training
Challenge	Altavia, a global retail marketing and publishing service provider, was facing challenges with its legacy infrastructure. The company's infrastructure, which ran on 300 servers located at its headquarters in Paris, was outdated and causing issues for the growing business. The in-house developed ERP system suffered from weekly crashes, and services for clients in distant locations like Japan, Korea, and Canada were significantly slower than for those in Europe. Altavia needed to keep the technology underpinning its services up-to-date to manage its printing processes efficiently, optimize logistics for production and distribution, and use data analysis to understand clients' data. In 2019, Altavia decided to renew its legacy infrastructure, which required significant investment in hardware to improve its performance and reliability. Read More
About Customer	Altavia is a leading provider of marketing, publishing, and sales communication solutions for retail companies and brands. Founded in 1983, the company operates in 45 countries and employs more than 2,500 people. Altavia helps retailers navigate the multichannel landscape, providing services that cover everything from in-store and digital communications to print management, production, and implementation. The company serves 500 major retail brands every day, including Coca-Cola, Decathlon, L’Oréal, Carrefour, Club Med, and Samsung. Altavia's mission is to help its clients increase their sales by improving the quality of their client relations, specializing in the retail sector and offering expert knowledge to help clients optimize their communications across all their channels. Read More
Solution	Altavia decided to migrate its application infrastructure to Google Cloud to transform the way IT supports the business and help teams across the company work in a more dynamic way. The company chose Linkbynet as its implementation partner for the migration. Altavia's key applications, an online tool for clients to manage the buying process and their assets, and an internal ERP tool to manage logistics, are now powered by Google Kubernetes Engine. Other applications are hosted on Compute Engine, with plans to switch all applications to run on Kubernetes clusters. Data is aggregated on BigQuery, using Pub/Sub to manage asynchronous data ingestion workflows. Altavia also uses Cloud SQL as its fully managed SQL database and Cloud Functions for serverless operations. For networking and connectivity, Altavia uses Cloud VPN and Cloud DNS, as well as Cloud Armor to help protect against denial of service and web attacks. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

Construction & Infrastructure

Retail

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Construction Management

Retail Store Automation

Services

Cloud Planning, Design & Implementation Services

Training

Challenge

Altavia, a global retail marketing and publishing service provider, was facing challenges with its legacy infrastructure. The company's infrastructure, which ran on 300 servers located at its headquarters in Paris, was outdated and causing issues for the growing business. The in-house developed ERP system suffered from weekly crashes, and services for clients in distant locations like Japan, Korea, and Canada were significantly slower than for those in Europe. Altavia needed to keep the technology underpinning its services up-to-date to manage its printing processes efficiently, optimize logistics for production and distribution, and use data analysis to understand clients' data. In 2019, Altavia decided to renew its legacy infrastructure, which required significant investment in hardware to improve its performance and reliability.

About Customer

Altavia is a leading provider of marketing, publishing, and sales communication solutions for retail companies and brands. Founded in 1983, the company operates in 45 countries and employs more than 2,500 people. Altavia helps retailers navigate the multichannel landscape, providing services that cover everything from in-store and digital communications to print management, production, and implementation. The company serves 500 major retail brands every day, including Coca-Cola, Decathlon, L’Oréal, Carrefour, Club Med, and Samsung. Altavia's mission is to help its clients increase their sales by improving the quality of their client relations, specializing in the retail sector and offering expert knowledge to help clients optimize their communications across all their channels.

Solution

Altavia decided to migrate its application infrastructure to Google Cloud to transform the way IT supports the business and help teams across the company work in a more dynamic way. The company chose Linkbynet as its implementation partner for the migration. Altavia's key applications, an online tool for clients to manage the buying process and their assets, and an internal ERP tool to manage logistics, are now powered by Google Kubernetes Engine. Other applications are hosted on Compute Engine, with plans to switch all applications to run on Kubernetes clusters. Data is aggregated on BigQuery, using Pub/Sub to manage asynchronous data ingestion workflows. Altavia also uses Cloud SQL as its fully managed SQL database and Cloud Functions for serverless operations. For networking and connectivity, Altavia uses Cloud VPN and Cloud DNS, as well as Cloud Armor to help protect against denial of service and web attacks.

Impact #1	The migration to Google Cloud has brought about significant operational improvements for Altavia. The company's IT development and operations teams have been working together more closely, enabling them to implement new projects faster. The migration also allowed the team to update its application architectures, significantly reducing the number of crashes. Altavia has experienced 90% fewer application crashes in the last quarter, and in terms of performance, it has reduced the global average of latencies by 30%. The company is now delivering a better service for its clients, especially those in distant locations, where latency reduction is closer to 50%. Altavia is planning to further extend its usage of serverless tools and is exploring API Gateway as a way of managing its APIs internally, to help business units become more autonomous. It also plans to use AI to pretrain data models and improve its data analysis capabilities, both internally and externally.

Impact #1

The migration to Google Cloud has brought about significant operational improvements for Altavia. The company's IT development and operations teams have been working together more closely, enabling them to implement new projects faster. The migration also allowed the team to update its application architectures, significantly reducing the number of crashes. Altavia has experienced 90% fewer application crashes in the last quarter, and in terms of performance, it has reduced the global average of latencies by 30%. The company is now delivering a better service for its clients, especially those in distant locations, where latency reduction is closer to 50%. Altavia is planning to further extend its usage of serverless tools and is exploring API Gateway as a way of managing its APIs internally, to help business units become more autonomous. It also plans to use AI to pretrain data models and improve its data analysis capabilities, both internally and externally.

Benefit #1	Reduced system crashes by up to 90%
Benefit #2	Reduced latencies by a global average of 30%, delivering faster service for customers
Benefit #3	Saved €500,000 in capital expenditure costs

Benefit #1

Reduced system crashes by up to 90%

Benefit #2

Reduced latencies by a global average of 30%, delivering faster service for customers

Benefit #3

Saved €500,000 in capital expenditure costs

Download PDF Version

Overview

Altavia's Transformation: Migrating to Google Cloud for Enhanced Service Delivery

Operational Impact

Quantitative Benefit