Blue Yonder Case Studies Alnatura Grows Revenues via Optimal Product Placement

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	Alnatura Grows Revenues via Optimal Product Placement Blue Yonder

Alnatura Grows Revenues via Optimal Product Placement

Blue Yonder

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail Food & Beverage
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Inventory Management Predictive Replenishment Demand Planning & Forecasting
Services	Data Science Services System Integration
Challenge	Alnatura, an organic supermarket chain operating 139 supermarkets across Germany, faced a challenge in managing its tight space constraints while maximizing product availability and minimizing stock-outs. This was particularly difficult due to the diverse local preferences across its markets and the high costs associated with waste in fresh foods. The company needed to drive more automation, greater accuracy and localization, and increased efficiency for its category management and space planning activities. Read More
About Customer	Founded in 1984, Alnatura is an organic supermarket chain that operates 139 supermarkets in 65 cities across Germany. The company offers 6,000 products and has annual revenues of $1.28 billion. Alnatura must manage tight space constraints, while maximizing availability and minimizing stock-outs. This is challenging because of the diverse local preferences across its markets. Fresh foods are especially difficult to manage profitably due to the high costs associated with waste. Read More
Solution	Alnatura turned to Blue Yonder for a solution. Blue Yonder’s industry-leading space and floor solutions, including Planogram Generator, enabled Alnatura to build store-specific, space-aware, consumer-centric planograms that meet local demand with minimal inventory investments. Blue Yonder category management solutions leverage granular shopper insights, data analytics and automation to increase the accuracy and profitability of available space. Buying insights, store layouts, space and shelf availability are combined with category intelligence to grow shopper loyalty and increase basket size. Integrated within the Luminate Commerce portfolio, Blue Yonder solutions empower Alnatura’s category managers and space planners to work in collaboration, with complete visibility, resulting in increased revenues and availability. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Food & Beverage

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Inventory Management

Predictive Replenishment

Demand Planning & Forecasting

Services

Data Science Services

System Integration

Challenge

Alnatura, an organic supermarket chain operating 139 supermarkets across Germany, faced a challenge in managing its tight space constraints while maximizing product availability and minimizing stock-outs. This was particularly difficult due to the diverse local preferences across its markets and the high costs associated with waste in fresh foods. The company needed to drive more automation, greater accuracy and localization, and increased efficiency for its category management and space planning activities.

About Customer

Founded in 1984, Alnatura is an organic supermarket chain that operates 139 supermarkets in 65 cities across Germany. The company offers 6,000 products and has annual revenues of $1.28 billion. Alnatura must manage tight space constraints, while maximizing availability and minimizing stock-outs. This is challenging because of the diverse local preferences across its markets. Fresh foods are especially difficult to manage profitably due to the high costs associated with waste.

Solution

Alnatura turned to Blue Yonder for a solution. Blue Yonder’s industry-leading space and floor solutions, including Planogram Generator, enabled Alnatura to build store-specific, space-aware, consumer-centric planograms that meet local demand with minimal inventory investments. Blue Yonder category management solutions leverage granular shopper insights, data analytics and automation to increase the accuracy and profitability of available space. Buying insights, store layouts, space and shelf availability are combined with category intelligence to grow shopper loyalty and increase basket size. Integrated within the Luminate Commerce portfolio, Blue Yonder solutions empower Alnatura’s category managers and space planners to work in collaboration, with complete visibility, resulting in increased revenues and availability.

Impact #1	Blue Yonder’s solutions in category management, as well as space and floor planning, allow Alnatura to make more accurate space allocation decisions, even for challenging categories like fresh foods.
Impact #2	The planning automation provided by Blue Yonder has made it easier and faster to not only generate plans, but to execute them at the store level.
Impact #3	The store-level adoption and execution of planograms has increased by 30% thanks to Blue Yonder.

Impact #1

Blue Yonder’s solutions in category management, as well as space and floor planning, allow Alnatura to make more accurate space allocation decisions, even for challenging categories like fresh foods.

Impact #2

The planning automation provided by Blue Yonder has made it easier and faster to not only generate plans, but to execute them at the store level.

Impact #3

The store-level adoption and execution of planograms has increased by 30% thanks to Blue Yonder.

Benefit #1	6% reduction in out-of-stocks
Benefit #2	29% decrease in overstocks
Benefit #3	4% increase in revenues for fresh foods

Benefit #1

6% reduction in out-of-stocks

Benefit #2

29% decrease in overstocks

Benefit #3

4% increase in revenues for fresh foods

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Overview

Alnatura Grows Revenues via Optimal Product Placement

Operational Impact

Quantitative Benefit