Alma: Streamlining Installment Payments for Retailers and Customers with Google Cloud

Alma, a fintech startup based in France, was founded in 2017 with the aim of providing an easy-to-use payment service that guarantees instant payment to retailers while allowing customers to pay in installments. The 'buy now, pay later' model, while beneficial for retailers in terms of increased conversion rates, larger basket sizes, and improved customer satisfaction, also posed significant risks. Retailers had to bear the burden of chasing debts and the possibility of late or cancelled payments. In France, such schemes were only viable for larger enterprises with extensive working capital and large credit lines. Smaller businesses were unable to afford the financial risks or secure the same level of support from their banks. Alma sought to address this challenge by developing an installment payment platform that would be accessible to a wide range of retailers and customers.

Alma is a fintech startup based in France, founded in 2017. The company provides an easy-to-use payment service that guarantees instant payment to retailers while allowing customers to pay in installments. Alma's mission is to help businesses increase sales and boost customer satisfaction without worrying about debt. The company has developed an installment payment platform, built on Google Cloud, that is accessible to a wide range of retailers and customers. Alma's services are particularly beneficial for smaller businesses that cannot afford the financial risks associated with 'buy now, pay later' schemes or secure the same level of support from their banks.