Progress
Case Studies
ALM Creates 360° Customer View to Meet Revenue Goals
Overview
ALM Creates 360° Customer View to Meet Revenue GoalsProgress |
Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Database Management & Storage | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
With help from the MarkLogic database, ALM grew its content business by creating tailored products, grabbed new revenue opportunities with new content distribution, and then increased the value of its content by connecting it to other data in order to create a complete picture of its customers. | |
By quickly and easily integrating content from numerous resources with the MarkLogic database, the company can get to market faster than before with new targeted content. | |
By leveraging the data integration abilities of the MarkLogic database, ALM was able to more rapidly see gains from acquisitions compared to other companies trying to integrate various systems and content based on legacy technologies. | |
Quantitative Benefit
Initial marketing efforts yielded a 600 percent improvement in efficiency. | |