Case Studies
Alliance Residential Company Enhances Lead Management with Entrata's LeadManager
Overview
Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
LeadManager has streamlined the lead management process, ensuring that all leads, including secondary ones, are followed up on. | |
The system consolidates guest traffic into a user-friendly dashboard, making it easier for leasing agents to manage and track leads. | |
Call tracking and monitoring features have improved communication and follow-up processes, ensuring better customer interactions. | |
Quantitative Benefit
The total number of conversions increased, even though the lead conversion rate went down. | |
Prior to LeadManager, Alliance might have closed 10 out of 30 hot leads for a 33.3% success rate. With LeadManager, they closed 20 out of 90 leads, more than doubling the bottom line. | |