Acquia DAM Case Studies Alliance Laundry Systems: Streamlining Global Content Operations with Acquia DAM

Edit This Case Study Record

	Alliance Laundry Systems: Streamlining Global Content Operations with Acquia DAM Acquia DAM

Alliance Laundry Systems: Streamlining Global Content Operations with Acquia DAM

Acquia DAM

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Data-as-a-Service
Applicable Industries	Equipment & Machinery National Security & Defense
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Smart Collateral Management
Services	Data Science Services System Integration
Challenge	Alliance Laundry Systems, a global manufacturer and marketer of commercial laundry equipment, faced significant challenges with their existing digital asset management (DAM) system. The system lacked the necessary functionality to support their global content operations, creating inefficiencies across numerous workflows. Furthermore, the platform's security infrastructure did not align with the requirements of the General Data Protection Regulation (GDPR). This led to a pressing need for a new DAM solution that could not only meet their current needs but also scale with their business growth. Read More
About Customer	Alliance Laundry Systems is a leading designer, manufacturer, and marketer of commercial laundry equipment. The company operates in over 100 countries, with their marketing team supporting a range of international departments and distribution partners. They were in need of a robust digital asset management system that could efficiently manage their global content operations, ensure brand consistency, and comply with GDPR requirements. Read More
Solution	Alliance Laundry Systems turned to Acquia DAM, which included the Assets, Insights, and Portals applications. This solution provided advanced content management functionality, including search and sharing tools, upload options, data analytics, and security features. The company used portals to provide their partners with easy access to curated groups of current project images, location images, and logos. They also used embed codes for assets in Acquia DAM to streamline how they published content online. This strategy, known as COPE (create once, publish everywhere), allowed Alliance to publish assets across multiple websites and channels by maintaining a connection with the master file in the DAM system. Customer service was also a top priority for Alliance, and they found the support resources on the Acquia website, including the chat feature, to be very helpful. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Data-as-a-Service

Applicable Industries

Equipment & Machinery

National Security & Defense

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Smart Collateral Management

Services

Data Science Services

System Integration

Challenge

Alliance Laundry Systems, a global manufacturer and marketer of commercial laundry equipment, faced significant challenges with their existing digital asset management (DAM) system. The system lacked the necessary functionality to support their global content operations, creating inefficiencies across numerous workflows. Furthermore, the platform's security infrastructure did not align with the requirements of the General Data Protection Regulation (GDPR). This led to a pressing need for a new DAM solution that could not only meet their current needs but also scale with their business growth.

About Customer

Alliance Laundry Systems is a leading designer, manufacturer, and marketer of commercial laundry equipment. The company operates in over 100 countries, with their marketing team supporting a range of international departments and distribution partners. They were in need of a robust digital asset management system that could efficiently manage their global content operations, ensure brand consistency, and comply with GDPR requirements.

Solution

Alliance Laundry Systems turned to Acquia DAM, which included the Assets, Insights, and Portals applications. This solution provided advanced content management functionality, including search and sharing tools, upload options, data analytics, and security features. The company used portals to provide their partners with easy access to curated groups of current project images, location images, and logos. They also used embed codes for assets in Acquia DAM to streamline how they published content online. This strategy, known as COPE (create once, publish everywhere), allowed Alliance to publish assets across multiple websites and channels by maintaining a connection with the master file in the DAM system. Customer service was also a top priority for Alliance, and they found the support resources on the Acquia website, including the chat feature, to be very helpful.

Impact #1	With the implementation of Acquia DAM, Alliance Laundry Systems has seen significant improvements in their global workflows. Remote teams, distributors, partner agencies, and other stakeholders across the globe now have access to the content they need. The system has also helped ensure brand consistency by serving as the central source of truth for current, brand-approved content, as well as their brand guidelines. Furthermore, the data analytics tools in Acquia DAM’s Insights app have provided valuable insights into how their content is being used and who is using the DAM system, informing future content strategy and spending priorities.

Impact #1

With the implementation of Acquia DAM, Alliance Laundry Systems has seen significant improvements in their global workflows. Remote teams, distributors, partner agencies, and other stakeholders across the globe now have access to the content they need. The system has also helped ensure brand consistency by serving as the central source of truth for current, brand-approved content, as well as their brand guidelines. Furthermore, the data analytics tools in Acquia DAM’s Insights app have provided valuable insights into how their content is being used and who is using the DAM system, informing future content strategy and spending priorities.

Benefit #1	Streamlined distribution of up-to-date product imagery and brand assets to internal teams and external partners around the world.
Benefit #2	Built approximately 20 portals to organize content by brand, market segment, and location.
Benefit #3	Eliminated image requests that used to take days to fulfill.

Benefit #1

Streamlined distribution of up-to-date product imagery and brand assets to internal teams and external partners around the world.

Benefit #2

Built approximately 20 portals to organize content by brand, market segment, and location.

Benefit #3

Eliminated image requests that used to take days to fulfill.

Download PDF Version

Overview

Alliance Laundry Systems: Streamlining Global Content Operations with Acquia DAM

Operational Impact

Quantitative Benefit