Allbirds: Revolutionizing Footwear Industry with IoT

Allbirds, a rapidly growing direct-to-consumer brand, faced significant challenges in managing its global supply chain. As the company expanded, it had to deal with the complexities of managing fulfillment across multiple facilities, each with its own Standard Operating Procedures (SOPs), software, and onboarding teams. The task of adding warehouses to scale and managing automated fulfillment business rules for carriers and Service Level Agreements (SLAs) was proving to be a major undertaking. This was diverting time and resources away from the company's primary goal - growth of the brand. The challenge was to streamline and optimize the supply chain without compromising on the brand's commitment to comfort and sustainability.

Allbirds is a San Francisco-based footwear brand that was born out of a simple question: why had the sustainable resource of merino wool never been used in footwear before? This question led Tim Brown, a New Zealand native, and Joey Zwillinger, a renewables expert, to create an innovative wool fabric made specifically for footwear. The result was the most comfortable shoe imaginable. Allbirds has since become the number one direct-to-consumer brand in the footwear space, with a supply chain that spans multiple countries and facilities.