MindTickle Case Studies Alexion Pharmaceuticals Has Reimagined Meetings and Training with Mindtickle

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	Alexion Pharmaceuticals Has Reimagined Meetings and Training with Mindtickle MindTickle

Alexion Pharmaceuticals Has Reimagined Meetings and Training with Mindtickle

MindTickle

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Pharmaceuticals
Applicable Functions	Human Resources Sales & Marketing
Use Cases	Virtual Training
Services	Training
Challenge	Alexion Pharmaceutical, a company that has been delivering immunoregulatory drugs for the treatment of rare autoimmune and cardiovascular diseases for nearly 30 years, faced a significant challenge with their training program. Their training was far from perfect, with large amounts of information dumped on people all at once, leaving them to wade through it. Most of the time, they didn’t. In fact, a lot of the training traditionally created for international pharmaceutical congresses went unread. Their teams would work to create documents that were 80-100 pages that no one ever saw. Alexion knew they needed a new method to deliver this information more effectively. Read More
About Customer	Alexion Pharmaceuticals, headquartered in Boston, Massachusetts, is a pharmaceutical company that has been in operation since 1992. The company has a workforce of 2,525 employees and is known for developing and commercializing immunoregulatory drugs for the treatment of rare autoimmune and cardiovascular diseases. For nearly 30 years, the company has been committed to transforming the lives of patients with rare and devastating diseases. The important role Alexion’s drugs serve requires in-depth knowledge for their salespeople and the medical community they serve, so training is a priority. Read More
Solution	Alexion was looking to completely transform their training into a self-paced program that could be broken into a continuum of easily digestible micro-learning modules, as opposed to just dumping everything on their employees at once. After reviewing their options, Alexion reached out to Mindtickle for help. To test the value of Mindtickle for their organization, they decided to pilot the platform to help them prepare for the MSVirtual Congress in September of 2020. Working with Mindtickle’s Content as a Service (CaaS) team, they were able to reimagine the content they delivered to Congress attendees, and they saw a difference right away. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Pharmaceuticals

Applicable Functions

Human Resources

Sales & Marketing

Use Cases

Virtual Training

Services

Training

Challenge

Alexion Pharmaceutical, a company that has been delivering immunoregulatory drugs for the treatment of rare autoimmune and cardiovascular diseases for nearly 30 years, faced a significant challenge with their training program. Their training was far from perfect, with large amounts of information dumped on people all at once, leaving them to wade through it. Most of the time, they didn’t. In fact, a lot of the training traditionally created for international pharmaceutical congresses went unread. Their teams would work to create documents that were 80-100 pages that no one ever saw. Alexion knew they needed a new method to deliver this information more effectively.

About Customer

Alexion Pharmaceuticals, headquartered in Boston, Massachusetts, is a pharmaceutical company that has been in operation since 1992. The company has a workforce of 2,525 employees and is known for developing and commercializing immunoregulatory drugs for the treatment of rare autoimmune and cardiovascular diseases. For nearly 30 years, the company has been committed to transforming the lives of patients with rare and devastating diseases. The important role Alexion’s drugs serve requires in-depth knowledge for their salespeople and the medical community they serve, so training is a priority.

Solution

Alexion was looking to completely transform their training into a self-paced program that could be broken into a continuum of easily digestible micro-learning modules, as opposed to just dumping everything on their employees at once. After reviewing their options, Alexion reached out to Mindtickle for help. To test the value of Mindtickle for their organization, they decided to pilot the platform to help them prepare for the MSVirtual Congress in September of 2020. Working with Mindtickle’s Content as a Service (CaaS) team, they were able to reimagine the content they delivered to Congress attendees, and they saw a difference right away.

Impact #1	Content consumption at the MSVirtual Congress improved significantly.
Impact #2	Saved more than 40% of the development cost for their conference.
Impact #3	The data presented in Mindtickle was not only valuable for congresses, but it could also be repurposed for other applications.

Impact #1

Content consumption at the MSVirtual Congress improved significantly.

Impact #2

Saved more than 40% of the development cost for their conference.

Impact #3

The data presented in Mindtickle was not only valuable for congresses, but it could also be repurposed for other applications.

Benefit #1	Content consumption at the MSVirtual Congress improved from 5% of attendees up to 50%
Benefit #2	Saved more than 40% of the development cost for their conference

Benefit #1

Content consumption at the MSVirtual Congress improved from 5% of attendees up to 50%

Benefit #2

Saved more than 40% of the development cost for their conference

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Overview

Alexion Pharmaceuticals Has Reimagined Meetings and Training with Mindtickle

Operational Impact

Quantitative Benefit