Denodo Technologies Case Studies Albertsons Leverages the Denodo Platform for Flexible, Intelligent Data Security
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Albertsons Leverages the Denodo Platform for Flexible, Intelligent Data Security

Denodo Technologies
Cybersecurity & Privacy - Cloud Security
Infrastructure as a Service (IaaS) - Cloud Computing
Platform as a Service (PaaS) - Data Management Platforms
Retail
Business Operation
Sales & Marketing
Cloud Planning, Design & Implementation Services
Data Science Services
Albertsons was in the middle of a digital transformation program and wanted to rebrand itself to a tech-enabled retail chain. As part of this program, Albertsons was looking for ways to launch customer marketing campaigns securely. The company was engaged in a program to modernize its data infrastructure and move its critical data assets to Microsoft Azure Cloud. However, the company did not entirely trust Azure’s security features and was concerned about potential data breaches. At the same time, Albertsons wanted to continue to run personalized online marketing campaigns and launch advanced analytics program on its customer data. The company’s goal was to find a secure way to mask the customer data and ensure that only authorized individuals could run campaigns to access the data.
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Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. The company operates more than 2,200 retail food and drug stores and is the second largest supermarket chain in North America. The company operates stores across 34 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, and Shaw’s. Every day, Albertsons serves customers in-store and online across most of North America through a number of well-known, trusted brands.
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To securely migrate its critical data sets to Azure, Albertsons leveraged network security protocols such as Access Control List (ACL) and Encryption at Rest. Since this data contained customer personally identifying information/protected health information/Payment Card Industry (PII/PHI/PCI) information, Albertsons went a step further and secured this data using a patented tokenization approach from Protegrity, which enabled the company to move more aggressively to the cloud. Protegrity enabled Albertsons to tokenize its data sets as far upstream as possible and detokenize as far downstream as possible. Customer data was stored in the Snowflake cloud data warehouse. Albertsons used the Denodo Platform to control and secure access to millions of rows of customers’ personal information by integrating Protegrity into Denodo and enabling role-based access control to restricted data elements. An on-premises Denodo Platform instance provided access to detokenized PII/PHI data only to a specific group of authorized users, through a virtualized interface.
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The Denodo Platform enables Albertsons to manage its customer-restricted data (PII/PHI/PCI) using replacement tokens in the Azure public cloud environment.
This in turn enables Albertsons analytics teams to perform advanced customer analysis on this data while significantly reducing access to restricted data elements, improving the protection of customer privacy.
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