Dynatrace Case Studies Al Masraf optimizes digital banking experiences with Dynatrace

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	Al Masraf optimizes digital banking experiences with Dynatrace Dynatrace

Al Masraf optimizes digital banking experiences with Dynatrace

Dynatrace

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation
Use Cases	Predictive Maintenance Root Cause Analysis & Diagnosis
Services	System Integration
Challenge	Al Masraf, a leading provider of banking and trade finance services in the gulf region, embarked on a digital transformation journey to improve its back- and front-end processes through automation and was gradually migrating to the cloud to support this. However, teams lacked sufficient observability. They relied on siloed and lengthy manual log analysis processes to trace problems, often finding out about performance or availability issues through customer complaints. This lack of visibility meant teams could not identify and resolve issues quickly, putting them constantly in firefighting mode, which resulted in negative online and mobile banking experiences. To maintain a competitive edge and modernize its operations, Al Masraf needed to improve the availability and performance of its digital banking applications. It was imperative that customers could complete online and mobile transactions 24/7, which made service reliability a priority. Read More
About Customer	Al Masraf is a leading provider of banking and trade finance services in the gulf region. The company embarked on a digital transformation journey to improve its back- and front-end processes through automation and was gradually migrating to the cloud to support this. However, teams lacked sufficient observability. They relied on siloed and lengthy manual log analysis processes to trace problems, often finding out about performance or availability issues through customer complaints. This lack of visibility meant teams could not identify and resolve issues quickly, putting them constantly in firefighting mode, which resulted in negative online and mobile banking experiences. Read More
Solution	Al Masraf sought an observability solution that could support its hybrid environment, which consisted of cloud-based SaaS applications and on-premises systems. Following a detailed market analysis, the company selected Dynatrace due to its comprehensive capabilities, including the ability to provide deep visibility into transactions and the customer experience. Al Masraf deployed Dynatrace across its on-premises estate to monitor 49 applications supporting its online and mobile services, including internet banking, core banking and middleware, giving teams full stack visibility. Leveraging Dynatrace’s AI engine, Davis, teams were immediately able to be more proactive in identifying issues and root cause, helping them protect the customer experience. Dynatrace also provides advanced observability across end-user transactions. With Dynatrace, teams can observe banking transactions as they pass from one layer to the next, from the code level and web interface to the database. This enables teams to measure the performance of the application at each stage of the journey. If Dynatrace spots any latency, it issues an alert so teams can take immediate action. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Use Cases

Predictive Maintenance

Root Cause Analysis & Diagnosis

Services

System Integration

Challenge

Al Masraf, a leading provider of banking and trade finance services in the gulf region, embarked on a digital transformation journey to improve its back- and front-end processes through automation and was gradually migrating to the cloud to support this. However, teams lacked sufficient observability. They relied on siloed and lengthy manual log analysis processes to trace problems, often finding out about performance or availability issues through customer complaints. This lack of visibility meant teams could not identify and resolve issues quickly, putting them constantly in firefighting mode, which resulted in negative online and mobile banking experiences. To maintain a competitive edge and modernize its operations, Al Masraf needed to improve the availability and performance of its digital banking applications. It was imperative that customers could complete online and mobile transactions 24/7, which made service reliability a priority.

About Customer

Al Masraf is a leading provider of banking and trade finance services in the gulf region. The company embarked on a digital transformation journey to improve its back- and front-end processes through automation and was gradually migrating to the cloud to support this. However, teams lacked sufficient observability. They relied on siloed and lengthy manual log analysis processes to trace problems, often finding out about performance or availability issues through customer complaints. This lack of visibility meant teams could not identify and resolve issues quickly, putting them constantly in firefighting mode, which resulted in negative online and mobile banking experiences.

Solution

Al Masraf sought an observability solution that could support its hybrid environment, which consisted of cloud-based SaaS applications and on-premises systems. Following a detailed market analysis, the company selected Dynatrace due to its comprehensive capabilities, including the ability to provide deep visibility into transactions and the customer experience. Al Masraf deployed Dynatrace across its on-premises estate to monitor 49 applications supporting its online and mobile services, including internet banking, core banking and middleware, giving teams full stack visibility. Leveraging Dynatrace’s AI engine, Davis, teams were immediately able to be more proactive in identifying issues and root cause, helping them protect the customer experience. Dynatrace also provides advanced observability across end-user transactions. With Dynatrace, teams can observe banking transactions as they pass from one layer to the next, from the code level and web interface to the database. This enables teams to measure the performance of the application at each stage of the journey. If Dynatrace spots any latency, it issues an alert so teams can take immediate action.

Impact #1	Faster root cause analysis: AIOps and automation enable teams to identify and resolve issues more quickly, hence reducing the number of service incidents
Impact #2	Enhanced customer experience: Deep visibility into transactions provides teams with detailed insight into user journeys and real-time performance of applications
Impact #3	More successful deployments: Teams use precise answers from Dynatrace during user acceptance testing to help developers optimize code before launching to production

Impact #1

Faster root cause analysis: AIOps and automation enable teams to identify and resolve issues more quickly, hence reducing the number of service incidents

Impact #2

Enhanced customer experience: Deep visibility into transactions provides teams with detailed insight into user journeys and real-time performance of applications

Impact #3

More successful deployments: Teams use precise answers from Dynatrace during user acceptance testing to help developers optimize code before launching to production

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Overview

Al Masraf optimizes digital banking experiences with Dynatrace

Operational Impact