Avid Technology
Case Studies
Al Baghdadia TV's Transformation: Enhancing News Production with Avid Everywhere
Overview
Al Baghdadia TV's Transformation: Enhancing News Production with Avid EverywhereAvid Technology |
Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Quality Assurance Sales & Marketing | |
Time Sensitive Networking Visual Quality Detection | |
System Integration Testing & Certification | |
Operational Impact
The introduction of the Avid MediaCentral platform has transformed Al Baghdadia TV's news production. The new workflow has enabled over 70 reporters and journalists working in the field to be linked together through the single web-based interface of Avid MediaCentral | UX. This has significantly improved the speed of story creation and enhanced Al Baghdadia's news gathering and news dissemination capabilities. The iNEWS newsroom management system has enabled the broadcaster to create and deliver breaking news swiftly. The production team now has far greater freedom to view content stored in deep archive. The broadcaster has achieved a major business transformation encompassing full file-based operation, a transition to HD and a closer integration of its studio production and field news gathering workflows. This has given Al Baghdadia TV greater agility to create stories in the field and operational efficiencies at all points of production, providing them with a competitive edge. | |
Quantitative Benefit
Expanded the amount of Avid ISIS storage to 128 TB, which is eight times larger than previously. | |
Introduced 12 channels of AirSpeed 5000, Interplay | Capture and Interplay | Archive. | |
Overhauled its technical operations with the Avid MediaCentral platform, unifying and streamlining workflows across the breadth of its studio, local affiliate, and field operations. | |