MoEngage
Case Studies
Airtel Xstream's Growth Strategy: Leveraging MoEngage for Enhanced User Engagement and Retention
Overview
Airtel Xstream's Growth Strategy: Leveraging MoEngage for Enhanced User Engagement and RetentionMoEngage |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
Telecommunications Transportation | |
Logistics & Transportation | |
Last Mile Delivery Real-Time Location System (RTLS) | |
Operational Impact
The use of MoEngage's features resulted in significant operational improvements for Airtel Xstream. The real-time communication during major live events increased user engagement, as evidenced by the high click-through and conversion rates. The use of in-app interstitials effectively redirected users to ongoing live events, further boosting engagement. The RFM modeling and personalization strategies improved user retention by enabling data-backed campaigns and providing tailored content based on user preferences. The teams were able to win back inactive users and entice them to open the mobile app and consume video content. Overall, the use of MoEngage helped Airtel Xstream achieve their North Star Metrics for Growth, significantly enhancing their user engagement and retention strategies. | |
Quantitative Benefit
40 million Push Notifications sent in a window of 2 minutes | |
85.6% Conversion rate from mobile in-app interstitials | |
61.4% User retention rate on mobile platforms | |