Avid Technology Case Studies Airbag: Harnessing Pro Tools for High-Quality Music Production

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	Airbag: Harnessing Pro Tools for High-Quality Music Production Avid Technology

Airbag: Harnessing Pro Tools for High-Quality Music Production

Avid Technology

Technology Category	Sensors - Acoustic Sensors
Applicable Industries	Electronics Equipment & Machinery
Applicable Functions	Quality Assurance
Use Cases	Time Sensitive Networking Visual Quality Detection
Services	Hardware Design & Engineering Services Testing & Certification
Challenge	Airbag, a band from Argentina, faced the challenge of recording and producing music that captures high-quality audio while being flexible and easy to use. With a busy live concert schedule and global ambitions, the band needed a tool that could capture their sound in both live and studio settings, edit and mix their tracks, apply effects and MIDI instruments, and quickly publish songs online for their rapidly growing fan base. The band's bassist, Gastón Sardelli, was largely responsible for their recording sessions, editing and mixing, and developing a sound that was unique and personal. The challenge was to find a tool that was intuitive for a musician and could capture a very clean sound. Read More
About Customer	Airbag is a band from Argentina that has been exploring the limits of Argentina's rock scene for nearly two decades. The band was formed in 1999 by brothers Patricio, Gastón, and Guido Sardelli and published their first album, Airbag, in 2004. Since then, they've released six studio albums and one live album. The band's style is energetic and conveys a sense of fun and accessibility for audiences. Gastón Sardelli, the band's bassist, is largely responsible for their recording sessions, editing and mixing, and developing a sound that recalls the global currency of hard rock while adding an energy that is unique and personal. Read More
Solution	The band turned to Pro Tools, a music creation software used by bands all over the world. Pro Tools provided a complete and easy solution for the band to mold their sound. The software's layout was intuitive for a musician, providing the entire studio in one screen. It offered high-quality audio with digital technology, making it easy to capture a clean sound. The band combined old school recording methods with the new, recording the entire band together as much as possible to capture a more organic and lively sound. Pro Tools also helped the band in finding new ways to get their music to their dedicated fans. The band could upload music to Spotify, create concert videos for YouTube, organize tours, and maintain a social presence. Pro Tools also helped in recording Airbag in live settings, including a recent concert with an orchestra. Read More Log in to view content
Contents

Technology Category

Sensors - Acoustic Sensors

Applicable Industries

Electronics

Equipment & Machinery

Applicable Functions

Quality Assurance

Use Cases

Time Sensitive Networking

Visual Quality Detection

Services

Hardware Design & Engineering Services

Testing & Certification

Challenge

Airbag, a band from Argentina, faced the challenge of recording and producing music that captures high-quality audio while being flexible and easy to use. With a busy live concert schedule and global ambitions, the band needed a tool that could capture their sound in both live and studio settings, edit and mix their tracks, apply effects and MIDI instruments, and quickly publish songs online for their rapidly growing fan base. The band's bassist, Gastón Sardelli, was largely responsible for their recording sessions, editing and mixing, and developing a sound that was unique and personal. The challenge was to find a tool that was intuitive for a musician and could capture a very clean sound.

About Customer

Airbag is a band from Argentina that has been exploring the limits of Argentina's rock scene for nearly two decades. The band was formed in 1999 by brothers Patricio, Gastón, and Guido Sardelli and published their first album, Airbag, in 2004. Since then, they've released six studio albums and one live album. The band's style is energetic and conveys a sense of fun and accessibility for audiences. Gastón Sardelli, the band's bassist, is largely responsible for their recording sessions, editing and mixing, and developing a sound that recalls the global currency of hard rock while adding an energy that is unique and personal.

Solution

The band turned to Pro Tools, a music creation software used by bands all over the world. Pro Tools provided a complete and easy solution for the band to mold their sound. The software's layout was intuitive for a musician, providing the entire studio in one screen. It offered high-quality audio with digital technology, making it easy to capture a clean sound. The band combined old school recording methods with the new, recording the entire band together as much as possible to capture a more organic and lively sound. Pro Tools also helped the band in finding new ways to get their music to their dedicated fans. The band could upload music to Spotify, create concert videos for YouTube, organize tours, and maintain a social presence. Pro Tools also helped in recording Airbag in live settings, including a recent concert with an orchestra.

Impact #1	The use of Pro Tools has significantly improved the band's operational efficiency. The software's intuitive layout and high-quality audio have made the recording, editing, and mixing processes much easier and more efficient. The band has been able to capture a more organic and lively sound by recording the entire band together as much as possible. The software has also enabled the band to explore new ways of getting their music to their fans, such as uploading music to Spotify and creating concert videos for YouTube. The band has also been able to maintain a strong social presence and organize tours more effectively. Furthermore, Pro Tools has enabled the band to record in live settings, including a recent concert with an orchestra, expanding their reach and enhancing their live performances.

Impact #1

The use of Pro Tools has significantly improved the band's operational efficiency. The software's intuitive layout and high-quality audio have made the recording, editing, and mixing processes much easier and more efficient. The band has been able to capture a more organic and lively sound by recording the entire band together as much as possible. The software has also enabled the band to explore new ways of getting their music to their fans, such as uploading music to Spotify and creating concert videos for YouTube. The band has also been able to maintain a strong social presence and organize tours more effectively. Furthermore, Pro Tools has enabled the band to record in live settings, including a recent concert with an orchestra, expanding their reach and enhancing their live performances.

Benefit #1	Pro Tools allowed the band to record and produce music with high-quality audio.
Benefit #2	The band was able to quickly publish songs online for their rapidly growing fan base.
Benefit #3	The band was able to record a concert with an orchestra to 8,000 fans.

Benefit #1

Pro Tools allowed the band to record and produce music with high-quality audio.

Benefit #2

The band was able to quickly publish songs online for their rapidly growing fan base.

Benefit #3

The band was able to record a concert with an orchestra to 8,000 fans.

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Overview

Airbag: Harnessing Pro Tools for High-Quality Music Production

Operational Impact

Quantitative Benefit