Microsoft Azure (Microsoft) Case Studies AIA Hong Kong & Macau's Digital Transformation with Microsoft Azure Active Directory B2C

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	AIA Hong Kong & Macau's Digital Transformation with Microsoft Azure Active Directory B2C Microsoft Azure (Microsoft)

AIA Hong Kong & Macau's Digital Transformation with Microsoft Azure Active Directory B2C

Microsoft Azure (Microsoft)

Technology Category	Cybersecurity & Privacy - Identity & Authentication Management Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance National Security & Defense
Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Tamper Detection Voice Biometrics
Services	System Integration
Challenge	AIA Hong Kong & Macau, a leading insurance company, was faced with the challenge of providing a secure and trusted digital experience for its customers. The company had opened its digital platform, AIA Connect, to its customers, offering a single platform for managing all insurance needs. However, the company was faced with the responsibility of ensuring that this platform was secure and trustworthy. The company was committed to protecting its customers from complex sign-in processes and potential online fraud risks and security threats. However, the growing user demand and the need for constant innovation around AIA Connect created a trifecta of issues—a longer and less reliable customer sign-in process, a growing risk of security fraud incidents, and the slow rollout of new features and innovations. The core cause was the aging legacy in-house platform that managed user identity and sign ins, which was struggling with scalability and a lack of compliance to modern standards. Read More
About Customer	AIA Hong Kong & Macau is a leading insurance company that provides a range of insurance products to its customers. In 2018, the company unveiled AIA Connect, its all-in-one digital platform that allows customers to manage all their insurance needs—from life, medical, pension to wellness products—using a single platform. The platform was an instant hit with rapid market adoption and now has over 700,000 customers enjoying the AIA Connect digital experience. The company is committed to providing a secure and trusted digital experience for its customers and is constantly innovating to make AIA Connect better and more secure. Read More
Solution	To overcome these challenges, AIA Hong Kong & Macau decided to upgrade its AIA Connect app with a new customer identity access management (CIAM) platform. The company selected Microsoft Azure Active Directory B2C (Azure AD B2C) as the primary CIAM platform while using Microsoft Azure Kubernetes Service (AKS), and Microsoft Azure SQL Database on the backend. This cloud-based approach allowed AIA to move the critical, resource-intense CIAM system off its own systems, providing immediate scalability, on-demand performance, and flexibility. The new system had to meet industry standards for security and provide future-proof performance to facilitate expansion of features and services in the evolving digital landscape. Azure AD B2C is a white-label authentication, B2C, identity-as-a-service platform capable of supporting millions of users and billions of authentications per day. Customers can sign in via the platform through a fully customized AIA branded user experience, while the backend ensures reliability, consistent response, and performance. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

National Security & Defense

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Tamper Detection

Voice Biometrics

Services

System Integration

Challenge

AIA Hong Kong & Macau, a leading insurance company, was faced with the challenge of providing a secure and trusted digital experience for its customers. The company had opened its digital platform, AIA Connect, to its customers, offering a single platform for managing all insurance needs. However, the company was faced with the responsibility of ensuring that this platform was secure and trustworthy. The company was committed to protecting its customers from complex sign-in processes and potential online fraud risks and security threats. However, the growing user demand and the need for constant innovation around AIA Connect created a trifecta of issues—a longer and less reliable customer sign-in process, a growing risk of security fraud incidents, and the slow rollout of new features and innovations. The core cause was the aging legacy in-house platform that managed user identity and sign ins, which was struggling with scalability and a lack of compliance to modern standards.

About Customer

AIA Hong Kong & Macau is a leading insurance company that provides a range of insurance products to its customers. In 2018, the company unveiled AIA Connect, its all-in-one digital platform that allows customers to manage all their insurance needs—from life, medical, pension to wellness products—using a single platform. The platform was an instant hit with rapid market adoption and now has over 700,000 customers enjoying the AIA Connect digital experience. The company is committed to providing a secure and trusted digital experience for its customers and is constantly innovating to make AIA Connect better and more secure.

Solution

To overcome these challenges, AIA Hong Kong & Macau decided to upgrade its AIA Connect app with a new customer identity access management (CIAM) platform. The company selected Microsoft Azure Active Directory B2C (Azure AD B2C) as the primary CIAM platform while using Microsoft Azure Kubernetes Service (AKS), and Microsoft Azure SQL Database on the backend. This cloud-based approach allowed AIA to move the critical, resource-intense CIAM system off its own systems, providing immediate scalability, on-demand performance, and flexibility. The new system had to meet industry standards for security and provide future-proof performance to facilitate expansion of features and services in the evolving digital landscape. Azure AD B2C is a white-label authentication, B2C, identity-as-a-service platform capable of supporting millions of users and billions of authentications per day. Customers can sign in via the platform through a fully customized AIA branded user experience, while the backend ensures reliability, consistent response, and performance.

Impact #1	The deployment of the new CIAM platform has resulted in several operational benefits for AIA Hong Kong & Macau. Firstly, it has improved the stability and performance of the sign-in process, allowing users to sign in quickly, conveniently, and reliably. This has allowed AIA to divert resources and time to more impactful and growth-oriented projects. Secondly, the new platform has enhanced security capabilities, providing improved monitoring and visibility of the sign-in process with automated alerts for suspicious and potentially fraudulent activities. Lastly, the platform has enabled faster innovation and shorter time-to-market for new features and services. The new platform is standards-based with more modern modules, which need to be constantly updated against new security issues. This means new services can be developed far quicker with far less effort than before.

Impact #1

The deployment of the new CIAM platform has resulted in several operational benefits for AIA Hong Kong & Macau. Firstly, it has improved the stability and performance of the sign-in process, allowing users to sign in quickly, conveniently, and reliably. This has allowed AIA to divert resources and time to more impactful and growth-oriented projects. Secondly, the new platform has enhanced security capabilities, providing improved monitoring and visibility of the sign-in process with automated alerts for suspicious and potentially fraudulent activities. Lastly, the platform has enabled faster innovation and shorter time-to-market for new features and services. The new platform is standards-based with more modern modules, which need to be constantly updated against new security issues. This means new services can be developed far quicker with far less effort than before.

Benefit #1	The new platform supports millions of users and billions of authentications per day.
Benefit #2	The platform now allows for faster innovation and shorter time-to-market for new features and services.
Benefit #3	The new CIAM system provides immediate scalability, on-demand performance, and flexibility.

Benefit #1

The new platform supports millions of users and billions of authentications per day.

Benefit #2

The platform now allows for faster innovation and shorter time-to-market for new features and services.

Benefit #3

The new CIAM system provides immediate scalability, on-demand performance, and flexibility.

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Overview

AIA Hong Kong & Macau's Digital Transformation with Microsoft Azure Active Directory B2C

Operational Impact

Quantitative Benefit