Case Studies AI-Powered Candidate Screening and Shortlisting: A Case Study on Ideal Image MedSpa
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AI-Powered Candidate Screening and Shortlisting: A Case Study on Ideal Image MedSpa

Analytics & Modeling - Computer Vision Software
Application Infrastructure & Middleware - Data Exchange & Integration
Clinical Image Analysis
System Integration
Training
In 2017, Ideal Image, the largest MedSpa in North America, was experiencing rapid growth. This growth led to an overwhelming number of job applicants across their 130 locations. Despite having an internal team of recruiters, the company was unable to shortlist every single candidate due to the sheer volume of applications. The challenge was to maintain their industry-leading candidate experience at scale, ensuring that every resume was seen and evaluated fairly. The company needed a solution that could handle massive amounts of existing and future resume data, comply with all corporate security, data management, and privacy requirements, and fully integrate with their applicant tracking system, iCIMS.
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Ideal Image is the largest MedSpa in North America, with over 130 locations. The company is known for its strong employer brand and rapid growth. As a forward-thinking tech enthusiast, the company encourages innovation and early adoption, and is always looking for ways to improve its hiring decisions and meet the business demands for talent. Ideal Image values the candidate experience and aims to ensure that every resume is seen and evaluated in a fair manner. The company has an internal team of recruiters and uses an applicant tracking system, iCIMS.
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Ideal Image partnered with Ideal, a company specializing in recruitment automation, to address their recruitment challenges. The partnership aimed to achieve three main objectives: screen every single candidate regardless of volume, reduce candidate wait times, and increase recruiter’s bandwidth by reducing unnecessary interviews. Ideal used artificial intelligence (AI) to objectively assess every single resume and assign a letter grade to each candidate in minutes. The AI was trained on past data to mimic the process of a senior recruiter, allowing organizations to identify their future top hires instantly. The solution was fully integrated with Ideal Image’s applicant tracking system, iCIMS, and worked behind the scenes, requiring no change in the recruiters' existing workflow.
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The implementation of Ideal's AI solution has revolutionized Ideal Image's recruitment process. The company now uses AI to screen and shortlist candidates within minutes after they apply. This has not only increased the efficiency of the recruitment process but also ensured a fair and merit-based evaluation of all candidates. The solution has also significantly reduced the workload of the recruiters by eliminating manual resume screening and unnecessary interviews. Furthermore, the seamless integration of the solution with the existing applicant tracking system has ensured that the recruiters do not have to switch systems or change their existing workflow.
Achieved a 100% screen rate for all applicants
Reduced the time to contact the most qualified candidates to within two business days
Eliminated 30% of in-person interviews for the same number of great hires
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