Overview
AI-Driven UX Personalization Boosts User Retention and Paid Conversions for Nugs.netProvectus |
Application Infrastructure & Middleware - Middleware, SDKs & Libraries Platform as a Service (PaaS) - Application Development Platforms | |
Telecommunications Transportation | |
Product Research & Development Quality Assurance | |
Behavior & Emotion Tracking Visual Quality Detection | |
System Integration Testing & Certification | |
Operational Impact
The release of AI recommendations resulted in overwhelmingly positive feedback from users and stakeholders. The playback diversity trend significantly increased, with users playing up to 15% more older shows. Nugs.net achieved a significant increase in artist followings and almost doubled its retention of new daily users. Notably, users who listened to recommendations had a 40% higher retention rate, and trial users had a more than 2x higher conversion-to-paid rate. Based on these impressive results, the ROI for the AI recommendations MVP project was calculated to be 183% in the 12 months following its release. This outstanding result was achieved through the collaborative efforts of Provectus’ product, design, mobile, web, backend, and AIML teams. | |
Quantitative Benefit
40% improvement in user retention rate | |
2x increase in paid plan conversions | |
183% ROI of the project over 12 months | |