Celential.ai Case Studies AI-Driven Recruitment: OneSignal's Success with Celential.ai
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AI-Driven Recruitment: OneSignal's Success with Celential.ai

Celential.ai
Analytics & Modeling - Machine Learning
Infrastructure as a Service (IaaS) - Virtual Private Cloud
Equipment & Machinery
Oil & Gas
Procurement
Personnel Tracking & Monitoring
OneSignal, a customer messaging and engagement platform, was facing a significant challenge in filling critical engineering roles. Despite being a market-leading service, the company struggled to develop an extensive talent pipeline of engaged and high-quality candidates. OneSignal's hiring approach focuses more on candidates' capabilities rather than their educational backgrounds, and they value the unique perspectives brought by diverse experiences. However, using popular professional networks and recruiting channels, they found it difficult to find suitable candidates that met their specific requirements.
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OneSignal is a San Mateo-based customer messaging and engagement platform that enables companies to build meaningful connections with their customers by sending time-optimized and personalized messages. Founded in 2015 by app developers, OneSignal simplifies and democratizes a wide range of tools for different development environments. The company places a higher focus on candidates’ actual capabilities rather than their educational backgrounds and welcomes unique perspectives brought by diverse experiences. Despite being a market-leading service, OneSignal was facing challenges in quickly developing an extensive talent pipeline of engaged and high-quality candidates.
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OneSignal partnered with Celential.ai, a company that offers an AI-driven, human-assisted Virtual Recruiter service. Celential.ai worked directly with OneSignal’s in-house recruiters to deliver a strong pipeline of engineering candidates with diverse educational backgrounds and experiences. Starting from the first week, Celential provided an active pipeline of qualified candidates. Within three months of the partnership, Celential helped OneSignal make four critical hires, including senior and staff level engineers. Additionally, Celential augmented OneSignal's own talent sourcing and outreach, contributing to a 65% increase in warm engineering candidates. This allowed recruiters to focus more on other important recruitment initiatives, leading to a higher return on investment.
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The partnership with Celential.ai brought significant operational benefits to OneSignal. The AI-driven recruitment service provided powerful assistance in sourcing and engaging candidates, leading to a significant expansion of the talent pool. This allowed OneSignal to reach candidates with diverse educational backgrounds and experiences, aligning with their hiring approach. Furthermore, critical and senior engineering roles were filled quickly and with ease, addressing the initial challenge faced by the company. The increased efficiency in the recruitment process also allowed recruiters to focus more on other important recruitment initiatives, leading to a higher return on investment.
240 qualified passive candidates engaged every week via automated, personalized messages
68 ready-to-interview candidates for three engineering positions within three months
4 critical hires including senior and staff level engineers within three months
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