Conversica
Case Studies
AI-Driven Lead Management Boosts Sales for Star2Star Communications
Overview
AI-Driven Lead Management Boosts Sales for Star2Star CommunicationsConversica |
Infrastructure as a Service (IaaS) - Hybrid Cloud Platform as a Service (PaaS) - Application Development Platforms | |
Telecommunications | |
Sales & Marketing | |
Inventory Management Time Sensitive Networking | |
Operational Impact
The implementation of Conversica's AI Automated Sales Assistant, Rachel, has brought significant operational benefits to Star2Star Communications. The AI assistant has not only increased the team's productivity but also reduced the time needed to obtain an answer from leads. The company has been able to quickly get to a 'yes' or a 'no', eliminating the chatter in between and allowing the sales team to focus on prospects who have expressed interest. This has resulted in a more efficient and effective sales process. Furthermore, the success of the program has led the company to consider expanding it to their partners, allowing them to engage and convert their own group of leads and user opportunities through the Conversica platform. | |
Quantitative Benefit
Email engagement increased to a 30% rate | |
Conversica contributed to 24% influenced sales | |
The sales team’s productivity improved—their time can be focused on selling, instead of reaching out to gauge interest from leads | |