Celigo Case Studies Afloral Enhances E-commerce Operations with integrator.io

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	Afloral Enhances E-commerce Operations with integrator.io Celigo

Afloral Enhances E-commerce Operations with integrator.io

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	E-Commerce Retail
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	System Integration
Challenge	Afloral, a floral decorating company, transitioned to a pure-play e-commerce company in 2007. The company has been growing at a rate of 10% year-over-year for the past decade. To keep up with this growth, Afloral adopted Shopify as their e-commerce platform. However, with over 3,500 SKUs and counting, they faced the challenge of seamlessly connecting and sharing data between the webstore, their third-party logistics provider (3PL), and Afloral’s own warehouses. This integration was crucial to provide full visibility into orders, fulfillment, and products across all platforms. Additionally, Afloral wanted complete control over and visibility into the implementation, enabling them to fix any issues immediately. They also sought the flexibility to build their own ecosystem of applications, integrating third-party applications such as 3PL, accounting, and inventory management into the e-commerce platform. Read More
About Customer	Afloral.com, Inc. is a floral decorating company that provides premier silk flowers, floral supplies, and decorations to DIY crafters, florists, and event planners for weddings and home décor. The company offers a wide range of products, along with step-by-step DIY guides, how-to videos, a design gallery, a wedding blog, and access to superior customer service. Afloral transitioned to a pure-play e-commerce company in 2007, closing its regional floral distribution business. Today, the primary sales channel is the Afloral webstore, with fulfillment handled by a third-party logistics provider. The company has been growing at a rate of 10% year-over-year for the past decade. Read More
Solution	Jonathan, a key decision-maker at Afloral, identified integrator.io as the solution to their challenges. He had previous experience with Celigo, the company behind integrator.io, and was convinced that it was the right tool for their needs. Integrator.io provided Afloral with the control they desired, allowing Jonathan to quickly make updates to the integrations and monitor them via the integrator.io dashboard. The platform also offered cost and time savings, as it eliminated the need to rely on third-party developers. Integrator.io ensured reliability and scalability, with automatic data updates between the online storefront, 3PL, and warehouses, ensuring accurate and up-to-date data regardless of the volume of orders processed. Finally, integrator.io provided the flexibility Afloral needed to easily add or update applications integrated into its e-commerce operations. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Retail

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

System Integration

Challenge

Afloral, a floral decorating company, transitioned to a pure-play e-commerce company in 2007. The company has been growing at a rate of 10% year-over-year for the past decade. To keep up with this growth, Afloral adopted Shopify as their e-commerce platform. However, with over 3,500 SKUs and counting, they faced the challenge of seamlessly connecting and sharing data between the webstore, their third-party logistics provider (3PL), and Afloral’s own warehouses. This integration was crucial to provide full visibility into orders, fulfillment, and products across all platforms. Additionally, Afloral wanted complete control over and visibility into the implementation, enabling them to fix any issues immediately. They also sought the flexibility to build their own ecosystem of applications, integrating third-party applications such as 3PL, accounting, and inventory management into the e-commerce platform.

About Customer

Afloral.com, Inc. is a floral decorating company that provides premier silk flowers, floral supplies, and decorations to DIY crafters, florists, and event planners for weddings and home décor. The company offers a wide range of products, along with step-by-step DIY guides, how-to videos, a design gallery, a wedding blog, and access to superior customer service. Afloral transitioned to a pure-play e-commerce company in 2007, closing its regional floral distribution business. Today, the primary sales channel is the Afloral webstore, with fulfillment handled by a third-party logistics provider. The company has been growing at a rate of 10% year-over-year for the past decade.

Solution

Jonathan, a key decision-maker at Afloral, identified integrator.io as the solution to their challenges. He had previous experience with Celigo, the company behind integrator.io, and was convinced that it was the right tool for their needs. Integrator.io provided Afloral with the control they desired, allowing Jonathan to quickly make updates to the integrations and monitor them via the integrator.io dashboard. The platform also offered cost and time savings, as it eliminated the need to rely on third-party developers. Integrator.io ensured reliability and scalability, with automatic data updates between the online storefront, 3PL, and warehouses, ensuring accurate and up-to-date data regardless of the volume of orders processed. Finally, integrator.io provided the flexibility Afloral needed to easily add or update applications integrated into its e-commerce operations.

Impact #1	The implementation of integrator.io has brought significant operational benefits to Afloral. Jonathan was able to set up the system himself, eliminating the need for consultants or external IT help. The platform provides the visibility needed to address any integration issue as soon as they arise, giving the team peace of mind. In the past, even minor errors would take a significant amount of time to resolve, but with integrator.io, issues can be fixed immediately. Furthermore, integrator.io supports Afloral's vision of building its own ecosystem of applications, providing the scalability needed to grow with the company.

Impact #1

The implementation of integrator.io has brought significant operational benefits to Afloral. Jonathan was able to set up the system himself, eliminating the need for consultants or external IT help. The platform provides the visibility needed to address any integration issue as soon as they arise, giving the team peace of mind. In the past, even minor errors would take a significant amount of time to resolve, but with integrator.io, issues can be fixed immediately. Furthermore, integrator.io supports Afloral's vision of building its own ecosystem of applications, providing the scalability needed to grow with the company.

Benefit #1	Afloral has over 3,500 SKUs managed seamlessly through integrator.io
Benefit #2	The company has been growing at a rate of 10% year-over-year, supported by integrator.io
Benefit #3	Integrator.io enables automatic data updates between the online storefront, 3PL, and warehouses, ensuring accurate data regardless of the volume of orders processed

Benefit #1

Afloral has over 3,500 SKUs managed seamlessly through integrator.io

Benefit #2

The company has been growing at a rate of 10% year-over-year, supported by integrator.io

Benefit #3

Integrator.io enables automatic data updates between the online storefront, 3PL, and warehouses, ensuring accurate data regardless of the volume of orders processed

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Overview

Afloral Enhances E-commerce Operations with integrator.io

Operational Impact

Quantitative Benefit