Celigo Case Studies AFG Distribution's Growth in Multi-channel Ecommerce with Celigo

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	AFG Distribution's Growth in Multi-channel Ecommerce with Celigo Celigo

AFG Distribution's Growth in Multi-channel Ecommerce with Celigo

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Last Mile Delivery
Services	System Integration
Challenge	In 2015, AFG Distribution, a rapidly growing wholesaler, decided to modernize their ECommerce order fulfillment and inventory updating processes. This included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces. The challenge arose when they moved from a legacy ERP system to NetSuite and selected Celigo as the integration solution to connect to marketplaces like Amazon, Walmart, eBay, Shopify, and their own business site. Prior to the switch, the team was burdened with a lot of manual processes for inventory updating and other Ecommerce processes. They were spending between four to eight hours a day fixing website errors and reconciling inventory, which negatively impacted their customer service. Read More
About Customer	AFG Distribution, formerly known as All Fun Gifts, Inc, was founded in 1999 and has grown rapidly in the past few years as an “Original One Stop Alternative” wholesaler. The company carries more than 8,000 products and is constantly sourcing and adding more unique items. In 2015, the company decided to modernize their ECommerce order fulfillment and inventory updating processes, which included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces. Read More
Solution	AFG Distribution adopted Celigo integration solutions to reduce the manual work involved in their Ecommerce processes. The automation process was easy to handle due to the many flow customization options that could be managed even by staff without a specialized tech background. With Celigo, they were able to address the issue of spending too much time on manual tasks, a significant advantage when handling a large volume of orders. The team still checks the system for errors daily, but the number of issues sent out to be resolved has reduced significantly since Celigo was implemented. AFG notes that it now takes them just about 10 minutes daily to go through at least seven marketplace platforms. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Last Mile Delivery

Services

System Integration

Challenge

In 2015, AFG Distribution, a rapidly growing wholesaler, decided to modernize their ECommerce order fulfillment and inventory updating processes. This included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces. The challenge arose when they moved from a legacy ERP system to NetSuite and selected Celigo as the integration solution to connect to marketplaces like Amazon, Walmart, eBay, Shopify, and their own business site. Prior to the switch, the team was burdened with a lot of manual processes for inventory updating and other Ecommerce processes. They were spending between four to eight hours a day fixing website errors and reconciling inventory, which negatively impacted their customer service.

About Customer

AFG Distribution, formerly known as All Fun Gifts, Inc, was founded in 1999 and has grown rapidly in the past few years as an “Original One Stop Alternative” wholesaler. The company carries more than 8,000 products and is constantly sourcing and adding more unique items. In 2015, the company decided to modernize their ECommerce order fulfillment and inventory updating processes, which included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces.

Solution

AFG Distribution adopted Celigo integration solutions to reduce the manual work involved in their Ecommerce processes. The automation process was easy to handle due to the many flow customization options that could be managed even by staff without a specialized tech background. With Celigo, they were able to address the issue of spending too much time on manual tasks, a significant advantage when handling a large volume of orders. The team still checks the system for errors daily, but the number of issues sent out to be resolved has reduced significantly since Celigo was implemented. AFG notes that it now takes them just about 10 minutes daily to go through at least seven marketplace platforms.

Impact #1	The implementation of Celigo has allowed AFG Distribution to continue scaling their business. The automation provided by Celigo has enabled the company to manage their large order volume with a small team. With the migration project nearly complete, AFG Distribution can continue with plans for growing the business with new online marketplaces on growing platforms, while adding new brands to their catalog. The company is also considering selling on Wish later this year and exploring another platform the following year.

Impact #1

The implementation of Celigo has allowed AFG Distribution to continue scaling their business. The automation provided by Celigo has enabled the company to manage their large order volume with a small team. With the migration project nearly complete, AFG Distribution can continue with plans for growing the business with new online marketplaces on growing platforms, while adding new brands to their catalog. The company is also considering selling on Wish later this year and exploring another platform the following year.

Benefit #1	Reduced time spent on manual tasks from 4-8 hours a day to just 10 minutes daily.
Benefit #2	Significant reduction in the number of issues sent out to be resolved.
Benefit #3	Company growth of 15% to 30% a quarter for the last four or five years.

Benefit #1

Reduced time spent on manual tasks from 4-8 hours a day to just 10 minutes daily.

Benefit #2

Significant reduction in the number of issues sent out to be resolved.

Benefit #3

Company growth of 15% to 30% a quarter for the last four or five years.

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Overview

AFG Distribution's Growth in Multi-channel Ecommerce with Celigo

Operational Impact

Quantitative Benefit