Celigo Case Studies AFG Distribution's Growth in Multi-channel Ecommerce with Celigo

Edit This Case Study Record

	AFG Distribution's Growth in Multi-channel Ecommerce with Celigo Celigo

AFG Distribution's Growth in Multi-channel Ecommerce with Celigo

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Last Mile Delivery
Services	System Integration
Challenge	AFG Distribution, a rapidly growing wholesaler, faced significant challenges in modernizing their ECommerce order fulfillment and inventory updating processes. In 2015, they decided to move to a new ERP system and switch from Magento to the Shopify marketplace platform. They also planned to set up integrations with other marketplaces, which required an integration solution. The company had previously been using a legacy ERP system and when they moved to NetSuite, they selected Celigo as the integration solution to connect to marketplaces like Amazon, Walmart, eBay, Shopify, and their own business site. Prior to the switch, the team was burdened with numerous manual processes for inventory updating and other Ecommerce processes. They were spending between four to eight hours a day fixing website errors and reconciling inventory, which negatively impacted their customer service. Read More
About Customer	AFG Distribution, formerly known as All Fun Gifts, Inc, was founded in 1999 and has grown rapidly in the past few years as an “Original One Stop Alternative” wholesaler. The company carries more than 8,000 products and is constantly sourcing and adding more unique items. In 2015, the company decided to modernize their ECommerce order fulfillment and inventory updating processes. This included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces. They selected Celigo as the integration solution to connect to various marketplaces and their own business site. Read More
Solution	The integration solution provided by Celigo significantly reduced the manual work that AFG Distribution had been dealing with. The automation process was easy to handle, thanks to the many flow customization options that could be managed even by staff without a specialized tech background. With Celigo, AFG Distribution was able to solve the issue of spending too much time on manual tasks, a significant advantage when handling a large volume of orders. The team still checks the system for errors daily, but the number of issues sent out to be resolved has reduced significantly since Celigo was implemented. AFG notes that it now takes them just about 10 minutes daily to go through at least seven marketplace platforms. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Last Mile Delivery

Services

System Integration

Challenge

AFG Distribution, a rapidly growing wholesaler, faced significant challenges in modernizing their ECommerce order fulfillment and inventory updating processes. In 2015, they decided to move to a new ERP system and switch from Magento to the Shopify marketplace platform. They also planned to set up integrations with other marketplaces, which required an integration solution. The company had previously been using a legacy ERP system and when they moved to NetSuite, they selected Celigo as the integration solution to connect to marketplaces like Amazon, Walmart, eBay, Shopify, and their own business site. Prior to the switch, the team was burdened with numerous manual processes for inventory updating and other Ecommerce processes. They were spending between four to eight hours a day fixing website errors and reconciling inventory, which negatively impacted their customer service.

About Customer

AFG Distribution, formerly known as All Fun Gifts, Inc, was founded in 1999 and has grown rapidly in the past few years as an “Original One Stop Alternative” wholesaler. The company carries more than 8,000 products and is constantly sourcing and adding more unique items. In 2015, the company decided to modernize their ECommerce order fulfillment and inventory updating processes. This included moving to a new ERP system, switching from Magento to the Shopify marketplace platform, and setting up integrations with other marketplaces. They selected Celigo as the integration solution to connect to various marketplaces and their own business site.

Solution

The integration solution provided by Celigo significantly reduced the manual work that AFG Distribution had been dealing with. The automation process was easy to handle, thanks to the many flow customization options that could be managed even by staff without a specialized tech background. With Celigo, AFG Distribution was able to solve the issue of spending too much time on manual tasks, a significant advantage when handling a large volume of orders. The team still checks the system for errors daily, but the number of issues sent out to be resolved has reduced significantly since Celigo was implemented. AFG notes that it now takes them just about 10 minutes daily to go through at least seven marketplace platforms.

Impact #1	The implementation of Celigo's integration solution has had a profound impact on AFG Distribution's operations. The automation has not only reduced the time spent on manual tasks but also improved the efficiency of the team. The reduction in errors has led to improved customer service. The company has been able to handle a large volume of orders with ease, which has been a significant advantage. The company has also seen consistent growth since the switch to NetSuite and Celigo. AFG Distribution is now in a position to continue with plans for growing the business with new online marketplaces on growing platforms, while adding new brands to their catalog.

Impact #1

The implementation of Celigo's integration solution has had a profound impact on AFG Distribution's operations. The automation has not only reduced the time spent on manual tasks but also improved the efficiency of the team. The reduction in errors has led to improved customer service. The company has been able to handle a large volume of orders with ease, which has been a significant advantage. The company has also seen consistent growth since the switch to NetSuite and Celigo. AFG Distribution is now in a position to continue with plans for growing the business with new online marketplaces on growing platforms, while adding new brands to their catalog.

Benefit #1	Reduced time spent on manual tasks from 4-8 hours a day to just 10 minutes.
Benefit #2	Significant reduction in the number of issues sent out to be resolved.
Benefit #3	Company growth of 15% to 30% a quarter for the last four or five years.

Benefit #1

Reduced time spent on manual tasks from 4-8 hours a day to just 10 minutes.

Benefit #2

Significant reduction in the number of issues sent out to be resolved.

Benefit #3

Company growth of 15% to 30% a quarter for the last four or five years.

Download PDF Version

Overview

AFG Distribution's Growth in Multi-channel Ecommerce with Celigo

Operational Impact

Quantitative Benefit