Anodot Case Studies Affiliate Marketing Company Uses Anodot to Proactively Manage 1000S of Fast-Moving Accounts

Edit This Case Study Record

	Affiliate Marketing Company Uses Anodot to Proactively Manage 1000S of Fast-Moving Accounts Anodot

Affiliate Marketing Company Uses Anodot to Proactively Manage 1000S of Fast-Moving Accounts

Anodot

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	The company, an affiliate network with over 200,000 members, was struggling to monitor business and technical incidents that were impacting their bottom line. The dynamic nature of their marketplace and the extensive metrics they had to track made it difficult to monitor changes in real-time. Factors such as changes in search engine algorithms and third-party trends, as well as changes in affiliate accounts, could significantly impact their business. The tools they were using required them to set thresholds manually, which allowed time for incidents to escalate. Read More
About Customer	The customer is an affiliate marketing company that has been in operation for over 15 years. They market health, fitness, and beauty products, with a focus on supplements. The company works with a limited number of products but offers between 30-80 percent commission per sale, which is considered high in the affiliate industry. They support affiliates through lifetime cookies, ensuring a sale can be attributed to a member's site no matter how long after the customer's initial visit. The company has over 24,000 active affiliates in its network and pays an average commission of 30-80% per offer. The company emphasizes personalized service and technical support, assigning each affiliate a mentor to help them create their website and blog, promote their brands, and build a following. Read More
Solution	The company implemented Anodot to monitor all their accounts and data in real-time and quickly diagnose changes in the marketplace. This allowed them to take a more proactive stance towards account management and technical support, building stronger relationships with their affiliates and partner brands. Anodot's real-time analysis meant that employees spent less time monitoring and could instead focus on serving their affiliates. The company was able to notice changes instantly and proactively address issues, rather than reacting to them. Anodot's autonomous monitoring of their metrics also freed up the team's time to focus on affiliate support. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

The company, an affiliate network with over 200,000 members, was struggling to monitor business and technical incidents that were impacting their bottom line. The dynamic nature of their marketplace and the extensive metrics they had to track made it difficult to monitor changes in real-time. Factors such as changes in search engine algorithms and third-party trends, as well as changes in affiliate accounts, could significantly impact their business. The tools they were using required them to set thresholds manually, which allowed time for incidents to escalate.

About Customer

The customer is an affiliate marketing company that has been in operation for over 15 years. They market health, fitness, and beauty products, with a focus on supplements. The company works with a limited number of products but offers between 30-80 percent commission per sale, which is considered high in the affiliate industry. They support affiliates through lifetime cookies, ensuring a sale can be attributed to a member's site no matter how long after the customer's initial visit. The company has over 24,000 active affiliates in its network and pays an average commission of 30-80% per offer. The company emphasizes personalized service and technical support, assigning each affiliate a mentor to help them create their website and blog, promote their brands, and build a following.

Solution

The company implemented Anodot to monitor all their accounts and data in real-time and quickly diagnose changes in the marketplace. This allowed them to take a more proactive stance towards account management and technical support, building stronger relationships with their affiliates and partner brands. Anodot's real-time analysis meant that employees spent less time monitoring and could instead focus on serving their affiliates. The company was able to notice changes instantly and proactively address issues, rather than reacting to them. Anodot's autonomous monitoring of their metrics also freed up the team's time to focus on affiliate support.

Impact #1	Employees spend less time monitoring and can instead focus on serving their affiliates.
Impact #2	The company is able to notice changes instantly and proactively address issues, rather than reacting to them.
Impact #3	Anodot's autonomous monitoring of their metrics has freed up the team's time to focus on affiliate support.

Impact #1

Employees spend less time monitoring and can instead focus on serving their affiliates.

Impact #2

The company is able to notice changes instantly and proactively address issues, rather than reacting to them.

Impact #3

Anodot's autonomous monitoring of their metrics has freed up the team's time to focus on affiliate support.

Download PDF Version

Overview

Affiliate Marketing Company Uses Anodot to Proactively Manage 1000S of Fast-Moving Accounts

Operational Impact