Case Studies Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate

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	Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate

Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate

Technology Category	Analytics & Modeling - Big Data Analytics Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries	E-Commerce Software
Applicable Functions	Business Operation Sales & Marketing
Services	Software Design & Engineering Services System Integration
Challenge	Initially, eXelate relied on an in-house solution to manage the data pool and real-time delivery of the data and analytics that provide its customers with critical insights into understanding and leveraging consumer behavior. However, as the company’s business expanded, particularly in North America and Europe, eXelate required a more robust platform to ensure the speed, availability, and continuity on which its reputation is built. Several factors played into the decision. eXelate reviewed a number of NoSQL databases to address the company’s rapidly growing big data challenge. After conducting a thorough evaluation, eXelate chose the Aerospike real-time NoSQL database, which features cross data center replication, to handle data management and replication across its data centers. Read More
About Customer	eXelate enables digital marketers to make the right marketing decisions by providing data and insight on shoppers’ online purchase intent, household demographics, and likely behavior. To do so, the company collects directly measured online data from hundreds of websites and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, and Bizo, among others. Then eXelate uses the data to make online, offline, and custom modeled data sets actionable across 400 million online consumers worldwide. Today, eXelate uses the Aerospike real-time NoSQL database to process 2 TB of data per day and power over 60 billion transactions per month for 200+ publishers and marketers across multiple geographic regions. Read More
Solution	Today, the Aerospike database manages billions of objects, supports complex multi-master ring topologies, and enables fast and reliable synchronization across eXelate’s data centers in the United States and Europe. Central to the success of this deployment have been the efforts of the Aerospike support team. The Aerospike real-time NoSQL database, with its cross data center replication feature, was chosen to handle data management and replication across eXelate's data centers. This solution ensures the speed, availability, and continuity required for eXelate's operations. The database manages billions of objects and supports complex multi-master ring topologies, enabling fast and reliable synchronization across eXelate’s data centers in the United States and Europe. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Application Infrastructure & Middleware - Database Management & Storage

Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

E-Commerce

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Software Design & Engineering Services

System Integration

Challenge

Initially, eXelate relied on an in-house solution to manage the data pool and real-time delivery of the data and analytics that provide its customers with critical insights into understanding and leveraging consumer behavior. However, as the company’s business expanded, particularly in North America and Europe, eXelate required a more robust platform to ensure the speed, availability, and continuity on which its reputation is built. Several factors played into the decision. eXelate reviewed a number of NoSQL databases to address the company’s rapidly growing big data challenge. After conducting a thorough evaluation, eXelate chose the Aerospike real-time NoSQL database, which features cross data center replication, to handle data management and replication across its data centers.

About Customer

eXelate enables digital marketers to make the right marketing decisions by providing data and insight on shoppers’ online purchase intent, household demographics, and likely behavior. To do so, the company collects directly measured online data from hundreds of websites and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, and Bizo, among others. Then eXelate uses the data to make online, offline, and custom modeled data sets actionable across 400 million online consumers worldwide. Today, eXelate uses the Aerospike real-time NoSQL database to process 2 TB of data per day and power over 60 billion transactions per month for 200+ publishers and marketers across multiple geographic regions.

Solution

Today, the Aerospike database manages billions of objects, supports complex multi-master ring topologies, and enables fast and reliable synchronization across eXelate’s data centers in the United States and Europe. Central to the success of this deployment have been the efforts of the Aerospike support team. The Aerospike real-time NoSQL database, with its cross data center replication feature, was chosen to handle data management and replication across eXelate's data centers. This solution ensures the speed, availability, and continuity required for eXelate's operations. The database manages billions of objects and supports complex multi-master ring topologies, enabling fast and reliable synchronization across eXelate’s data centers in the United States and Europe.

Impact #1	Enables real-time replication and rapid synchronization between 4 data centers across the US and Europe.
Impact #2	Ensures continuity and availability even if one data center experiences a failure.

Impact #1

Enables real-time replication and rapid synchronization between 4 data centers across the US and Europe.

Impact #2

Ensures continuity and availability even if one data center experiences a failure.

Benefit #1	Powers 60 billion real-time data transactions monthly for over 200 publishers and marketers worldwide.
Benefit #2	Optimizes delivery of online, offline, and custom-modeled data sets across 400 million consumers.
Benefit #3	Stores billions of objects and 16 TB of data across 4 data centers.

Benefit #1

Powers 60 billion real-time data transactions monthly for over 200 publishers and marketers worldwide.

Benefit #2

Optimizes delivery of online, offline, and custom-modeled data sets across 400 million consumers.

Benefit #3

Stores billions of objects and 16 TB of data across 4 data centers.

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Overview

Aerospike Accelerates Real-time Distribution of Online Shopper Data and Analytics for eXelate

Operational Impact

Quantitative Benefit