AE Home Group uses PieSync to keep Podio, RingCentral, ActiveCampaign and Constant Contact in sync.

While it is true that nowadays digital communication is the most efficient way to communicate marketing messages, when it comes to selling a house at some point there is a need for a human voice on the other side of the phone. That’s why on the homepage of AE Home Group, you can fill in your information to receive a phone call, or you can directly dial their number. That’s where RingCentral steps in. But that’s only a part of the whole structure. This Real Estate Agency uses Podio as a CRM, ActiveCampaign as a Marketing Automation tool and Constant Contact for Email Marketing. Before PieSync, it was a real hassle for AE Home Group to manage contact data. They had leads coming from their website on Podio and leads coming from emails on Constant Contact. Plus, they had the information collected by RingCentral. They constantly had to import and export customer data from one app to the other. Jeff says that the company is particularly benefiting from two of PieSync’s features: the possibility to share the connection with the team and Intelligent Syncing. He explains that the success of their Email Marketing Campaigns is due to the fact that they have identified what moves each one of their customer segments. His team sends personalized emails to each category of customer from Constant Contact. Keeping these segments in sync in each app is only possible thanks to the Intelligent Syncing engine, that enables them to choose how to categorize their contacts before they are synced.