Adverity
Case Studies
Adverity Transforms Data: Havas Agency Boosts Ad Views by 40% in One Month
Overview
Adverity Transforms Data: Havas Agency Boosts Ad Views by 40% in One MonthAdverity |
Analytics & Modeling - Big Data Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Sales & Marketing | |
Operational Impact
With Adverity's solution, Havas was able to move forward with more decisiveness. They used facts from a centralized data source to optimize campaigns and deliver updated reports. The team no longer had to worry about inefficient budget allocation, as the data guided their decisions to maximize the best-performing ads and creatives. The solution also allowed for high-quality data to be readily available with just a few clicks. This increased agility enabled Havas to react faster to sudden increases in campaign demands and gave them newfound confidence in achieving client goals. | |
Quantitative Benefit
Increased views on ads from 40% to 80% in just one month | |
Lowered costs for Twitter ads | |
Faster reporting and data analysis with data available with just a few clicks | |