Adventures' Efficiency Boost through Process Integration and Automation

Adventures, a rapidly expanding Latin American brand ecosystem, faced the challenge of standardizing its processes without stifling creativity. As the company grew, it became increasingly difficult to manage customer accounts and maintain operational efficiency. The back office departments, including Purchasing, Finance, People, Management, Culture (Human Resources), IT, and Legal, were receiving requests through various channels, such as Slack, email, and verbal communication. This lack of structure led to several issues, including incomplete information in requests, inability to measure the Service Level Agreement (SLA) of each request, risk of losing or forgetting requests, and lack of clarity for requesters about the status of their requests. To address these issues, Adventures formed a committee to evaluate market platforms that could streamline and automate their processes.

Adventures is a Latin American company that builds and scales its own brands in partnership with celebrities. The company is creating an extensive brand ecosystem of creative, influence, e-commerce, and technology products and services across the consumer journey. As a company that values creativity, Adventures faced the challenge of standardizing its processes without limiting the creativity and independence of its teams. In 2021, the company began to expand rapidly, leading to an increase in customers and accounts to be managed. This expansion prompted the company to focus on improving the efficiency of its operations.