CallRail Case Studies Adria Marble saves time and gets more of the right leads with ActiveCampaign + CallRail integration

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	Adria Marble saves time and gets more of the right leads with ActiveCampaign + CallRail integration CallRail

Adria Marble saves time and gets more of the right leads with ActiveCampaign + CallRail integration

CallRail

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Construction & Infrastructure
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Track & Trace of Assets Demand Planning & Forecasting
Services	System Integration Data Science Services
Challenge	Adria Marble & Granite, a family-owned stone fabricator, was struggling with its online presence and lead generation. Initially, the company relied on traditional advertising methods such as yellow pages, faxes, and word of mouth. To modernize, Irfan Sabovic, who manages the business with his brother, created a WordPress site. However, the site was technically challenging to manage and frequently crashed. After switching to Squarespace, Irfan set up a Google Business Profile and began running Google Ads. Despite his digital marketing skills, Irfan found it difficult to optimize the campaigns, leading to higher costs per click and attracting uninterested leads. Read More
About Customer	Adria Marble & Granite is a family-owned business that specializes in the fabrication and installation of stone products such as kitchen and bathroom countertops, fireplaces, and more. The business was started over 20 years ago and is currently managed by Irfan Sabovic and his brother. The company has made significant strides in modernizing its operations, transitioning from traditional advertising methods to a more digital approach. Despite being a small business, Adria Marble & Granite has a wide reach, targeting anyone building or remodeling an apartment or home within a hundred-mile radius. Read More
Solution	To address these challenges, Irfan sought help from Josh Berk, founder of Berk Labs, a full-service marketing agency. Josh recommended CallRail, a tool that would allow Adria Marble to track phone calls and link them to Google Ads campaigns. Irfan also started using ActiveCampaign to nurture leads from his Google Ads campaigns. The integration of CallRail with ActiveCampaign enabled Irfan to automatically populate phone calls and caller data from CallRail into ActiveCampaign. This allowed him to engage leads from inbound calls through well-timed emails and calls-to-action. Irfan could also optimize Google Ads by using CallRail to compute the value of each campaign and see how much each phone call cost him by inputting the dollar amount of sales in the customer records. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Construction & Infrastructure

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Track & Trace of Assets

Demand Planning & Forecasting

Services

System Integration

Data Science Services

Challenge

Adria Marble & Granite, a family-owned stone fabricator, was struggling with its online presence and lead generation. Initially, the company relied on traditional advertising methods such as yellow pages, faxes, and word of mouth. To modernize, Irfan Sabovic, who manages the business with his brother, created a WordPress site. However, the site was technically challenging to manage and frequently crashed. After switching to Squarespace, Irfan set up a Google Business Profile and began running Google Ads. Despite his digital marketing skills, Irfan found it difficult to optimize the campaigns, leading to higher costs per click and attracting uninterested leads.

About Customer

Adria Marble & Granite is a family-owned business that specializes in the fabrication and installation of stone products such as kitchen and bathroom countertops, fireplaces, and more. The business was started over 20 years ago and is currently managed by Irfan Sabovic and his brother. The company has made significant strides in modernizing its operations, transitioning from traditional advertising methods to a more digital approach. Despite being a small business, Adria Marble & Granite has a wide reach, targeting anyone building or remodeling an apartment or home within a hundred-mile radius.

Solution

To address these challenges, Irfan sought help from Josh Berk, founder of Berk Labs, a full-service marketing agency. Josh recommended CallRail, a tool that would allow Adria Marble to track phone calls and link them to Google Ads campaigns. Irfan also started using ActiveCampaign to nurture leads from his Google Ads campaigns. The integration of CallRail with ActiveCampaign enabled Irfan to automatically populate phone calls and caller data from CallRail into ActiveCampaign. This allowed him to engage leads from inbound calls through well-timed emails and calls-to-action. Irfan could also optimize Google Ads by using CallRail to compute the value of each campaign and see how much each phone call cost him by inputting the dollar amount of sales in the customer records.

Impact #1	Adria Marble has been able to automate lead tracking and call tracking, saving significant time each week.
Impact #2	The company has been able to lower the overall cost per lead and accurately target the right leads that will drive a higher dollar amount from the deals they close.
Impact #3	Adria Marble has been able to ensure that all leads are tracked and followed up on, and better understand not only the cost of leads, but how to further optimize their Google Ads campaigns.

Impact #1

Adria Marble has been able to automate lead tracking and call tracking, saving significant time each week.

Impact #2

The company has been able to lower the overall cost per lead and accurately target the right leads that will drive a higher dollar amount from the deals they close.

Impact #3

Adria Marble has been able to ensure that all leads are tracked and followed up on, and better understand not only the cost of leads, but how to further optimize their Google Ads campaigns.

Benefit #1	CallRail has saved Adria Marble 10-20 hours a week by automating lead tracking and call tracking.

Benefit #1

CallRail has saved Adria Marble 10-20 hours a week by automating lead tracking and call tracking.

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Overview

Adria Marble saves time and gets more of the right leads with ActiveCampaign + CallRail integration

Operational Impact

Quantitative Benefit