Google Cloud Platform Case Studies ADEO's Transformation: Migrating to a Customer-Centric Data Strategy with Google Cloud and CGI

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	ADEO's Transformation: Migrating to a Customer-Centric Data Strategy with Google Cloud and CGI Google Cloud Platform

ADEO's Transformation: Migrating to a Customer-Centric Data Strategy with Google Cloud and CGI

Google Cloud Platform

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Consumer Goods Retail
Applicable Functions	Warehouse & Inventory Management
Use Cases	Construction Management Picking, Sorting & Positioning
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	ADEO, a global leader in home improvement and DIY, was facing a significant challenge with its 15-year-old on-premises data warehouse. The company was struggling to manage the vast amount of data it was collecting from its customers' journeys on its e-commerce websites or marketplaces. The legacy infrastructure was unable to keep pace with the data influx, which threatened to impact customer retention. ADEO recognized the need for a data-driven strategy to align with its digital transformation and improve decision-making processes. However, the transition to a cloud-based system was a daunting task, given the age and complexity of the existing on-premises system. ADEO also wanted to adopt a platform strategy to facilitate partnerships and collaborations, but the legacy infrastructure was a hindrance. Read More
About Customer	ADEO is a world leader in the home improvement, living environment, and DIY sector for individuals and professionals. The company operates under 32 brands, including Leroy Merlin, Weldom, and Bricocenter, in 15 countries. With a workforce of 130,000 employees, ADEO is a significant player in the retail and consumer goods industry. The company's goal is to create a data-driven strategy that aligns with its digital transformation and improves decision-making processes. ADEO's commitment to adopting a platform strategy demonstrates its willingness to collaborate with other players to bring added value to its clients. Read More
Solution	To overcome these challenges, ADEO collaborated with Google Cloud Partner CGI to migrate from its on-premise infrastructure to Google Cloud. The migration was a complex task, given the age of the infrastructure, but ADEO was confident in CGI's ability to deliver, based on their long-standing partnership. ADEO, CGI, Stambia (Semarchy), and Google Cloud worked together to define the target architecture and develop a full replatforming strategy. The migration took place throughout 2021, with ADEO fully embracing BigQuery, a serverless, highly scalable, and cost-effective multi-cloud data warehouse. BigQuery's built-in machine learning capabilities enabled ADEO to gain insights with real-time and predictive analytics and share insights with ease. The move to Google Cloud provided ADEO with a more customer-centric approach, allowing the company to use data for insights, monitoring activity, data visualization, and more. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Warehouse & Inventory Management

Use Cases

Construction Management

Picking, Sorting & Positioning

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

ADEO, a global leader in home improvement and DIY, was facing a significant challenge with its 15-year-old on-premises data warehouse. The company was struggling to manage the vast amount of data it was collecting from its customers' journeys on its e-commerce websites or marketplaces. The legacy infrastructure was unable to keep pace with the data influx, which threatened to impact customer retention. ADEO recognized the need for a data-driven strategy to align with its digital transformation and improve decision-making processes. However, the transition to a cloud-based system was a daunting task, given the age and complexity of the existing on-premises system. ADEO also wanted to adopt a platform strategy to facilitate partnerships and collaborations, but the legacy infrastructure was a hindrance.

About Customer

ADEO is a world leader in the home improvement, living environment, and DIY sector for individuals and professionals. The company operates under 32 brands, including Leroy Merlin, Weldom, and Bricocenter, in 15 countries. With a workforce of 130,000 employees, ADEO is a significant player in the retail and consumer goods industry. The company's goal is to create a data-driven strategy that aligns with its digital transformation and improves decision-making processes. ADEO's commitment to adopting a platform strategy demonstrates its willingness to collaborate with other players to bring added value to its clients.

Solution

To overcome these challenges, ADEO collaborated with Google Cloud Partner CGI to migrate from its on-premise infrastructure to Google Cloud. The migration was a complex task, given the age of the infrastructure, but ADEO was confident in CGI's ability to deliver, based on their long-standing partnership. ADEO, CGI, Stambia (Semarchy), and Google Cloud worked together to define the target architecture and develop a full replatforming strategy. The migration took place throughout 2021, with ADEO fully embracing BigQuery, a serverless, highly scalable, and cost-effective multi-cloud data warehouse. BigQuery's built-in machine learning capabilities enabled ADEO to gain insights with real-time and predictive analytics and share insights with ease. The move to Google Cloud provided ADEO with a more customer-centric approach, allowing the company to use data for insights, monitoring activity, data visualization, and more.

Impact #1	The migration to Google Cloud has transformed ADEO's approach to data, making it more customer-centric. The company can now share and use data for insights, monitor activity, visualize data, and more. The adoption of BigQuery has provided ADEO with the agility its previous on-premises infrastructure lacked, enabling real-time and predictive analytics. The company now has confidence in its data strategy moving forward. The agile and fast approach to problem-solving, coupled with substantive projects aimed at long-term goals, demonstrates ADEO's commitment to continuous improvement and innovation. The successful migration has also strengthened the partnership between ADEO and CGI, paving the way for future collaborations.

Impact #1

The migration to Google Cloud has transformed ADEO's approach to data, making it more customer-centric. The company can now share and use data for insights, monitor activity, visualize data, and more. The adoption of BigQuery has provided ADEO with the agility its previous on-premises infrastructure lacked, enabling real-time and predictive analytics. The company now has confidence in its data strategy moving forward. The agile and fast approach to problem-solving, coupled with substantive projects aimed at long-term goals, demonstrates ADEO's commitment to continuous improvement and innovation. The successful migration has also strengthened the partnership between ADEO and CGI, paving the way for future collaborations.

Benefit #1	50% gain in Total Cost of Ownership (TCO) including energy, physical space, and use
Benefit #2	100% of data now on the same platform
Benefit #3	Increased data security through rights management and access security

Benefit #1

50% gain in Total Cost of Ownership (TCO) including energy, physical space, and use

Benefit #2

100% of data now on the same platform

Benefit #3

Increased data security through rights management and access security

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Overview

ADEO's Transformation: Migrating to a Customer-Centric Data Strategy with Google Cloud and CGI

Operational Impact

Quantitative Benefit