CloverDX Case Studies Address Validation And Cleansing Saves 750,000 €

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	Address Validation And Cleansing Saves 750,000 € CloverDX

Address Validation And Cleansing Saves 750,000 €

CloverDX

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	The publishing house was facing a significant challenge due to the poor quality of their customer data. The company communicates with its clients by phone, email, and direct mail. However, customer contacts had been stored in different systems and often appeared more than once. Additionally, only 30% of addresses were in the acceptable format. Because of inconsistent and duplicate data records, marketing materials were not being delivered, and some customers could not be reached by phone. Furthermore, multiple marketing packages were sometimes sent to the same address, or the same person received marketing materials at different addresses. On top of the direct costs incurred due to these data errors, the company was also experiencing indirect damages such as loss of credibility and missed opportunities. Read More
About Customer	The customer is a subsidiary of an international publishing house. They communicate with their clients through various channels including phone, email, and direct mail. However, they were facing significant challenges due to the poor quality of their customer data. The customer contacts had been stored in different systems and often appeared more than once. Additionally, only 30% of addresses were in the acceptable format. This led to a number of issues including undelivered marketing materials, inability to reach some customers by phone, and duplicate mail deliveries. These issues were not only costing the company in terms of wasted resources but were also damaging their credibility and causing them to miss out on potential opportunities. Read More
Solution	The company implemented a data quality solution using the CloverDX AddressDoctor. The solution validated and corrected all the data. 54% of the addresses were automatically corrected, and all duplicate and multiple entries were automatically removed, reducing data volume by 15%. The solution checked all the mailing address, rectified the incorrect ones, verified other customer data like emails and phone numbers, found duplicate entries in the customer database, and provided customer information enrichments from external databases. Furthermore, the solution provides continuous monitoring of the data quality through overall data accuracy scoring. This strategy solved their main issues— undelivered packages and emails, failure to reach clients by phone, duplicate mail deliveries, and the difficulty identifying members of a household or employees of a department or company. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

The publishing house was facing a significant challenge due to the poor quality of their customer data. The company communicates with its clients by phone, email, and direct mail. However, customer contacts had been stored in different systems and often appeared more than once. Additionally, only 30% of addresses were in the acceptable format. Because of inconsistent and duplicate data records, marketing materials were not being delivered, and some customers could not be reached by phone. Furthermore, multiple marketing packages were sometimes sent to the same address, or the same person received marketing materials at different addresses. On top of the direct costs incurred due to these data errors, the company was also experiencing indirect damages such as loss of credibility and missed opportunities.

About Customer

The customer is a subsidiary of an international publishing house. They communicate with their clients through various channels including phone, email, and direct mail. However, they were facing significant challenges due to the poor quality of their customer data. The customer contacts had been stored in different systems and often appeared more than once. Additionally, only 30% of addresses were in the acceptable format. This led to a number of issues including undelivered marketing materials, inability to reach some customers by phone, and duplicate mail deliveries. These issues were not only costing the company in terms of wasted resources but were also damaging their credibility and causing them to miss out on potential opportunities.

Solution

The company implemented a data quality solution using the CloverDX AddressDoctor. The solution validated and corrected all the data. 54% of the addresses were automatically corrected, and all duplicate and multiple entries were automatically removed, reducing data volume by 15%. The solution checked all the mailing address, rectified the incorrect ones, verified other customer data like emails and phone numbers, found duplicate entries in the customer database, and provided customer information enrichments from external databases. Furthermore, the solution provides continuous monitoring of the data quality through overall data accuracy scoring. This strategy solved their main issues— undelivered packages and emails, failure to reach clients by phone, duplicate mail deliveries, and the difficulty identifying members of a household or employees of a department or company.

Impact #1	Improved effectiveness of marketing campaign
Impact #2	All data validated and corrected with a CloverDX AddressDoctor solution
Impact #3	All duplicate and multiple entries were automatically removed, reducing data volume by 15%

Impact #1

Improved effectiveness of marketing campaign

Impact #2

All data validated and corrected with a CloverDX AddressDoctor solution

Impact #3

All duplicate and multiple entries were automatically removed, reducing data volume by 15%

Benefit #1	Savings of 750,000 euros
Benefit #2	A 12% increase in orders

Benefit #1

Savings of 750,000 euros

Benefit #2

A 12% increase in orders

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Overview

Address Validation And Cleansing Saves 750,000 €

Operational Impact

Quantitative Benefit