MoEngage Case Studies Adda247's Transformation: Automating 90% of Customer Data Analysis with MoEngage Analytics

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	Adda247's Transformation: Automating 90% of Customer Data Analysis with MoEngage Analytics MoEngage

Adda247's Transformation: Automating 90% of Customer Data Analysis with MoEngage Analytics

MoEngage

Technology Category	Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cities & Municipalities Education
Applicable Functions	Procurement Sales & Marketing
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Services	Testing & Certification Training
Challenge	Adda247, a leading educational tech company, was facing a significant challenge in maintaining consistent customer engagement despite regular campaigns. With a user base of over 20 million, the company was noticing a decline in engagement due to a lack of personalized customer preferences in their communications. The company realized that the declining engagement rates were a result of their inability to analyze customer behavior effectively. They were not analyzing their campaigns to understand customers' usage and interest in the platform. Furthermore, they were aware that customers were abandoning the tests but lacked data to pinpoint at which stage this was happening. The company needed an automated analytics tool that could automate customer behavior analysis and reduce the need for human intervention. Read More
About Customer	Adda247, formerly known as Career Power, is a well-known educational tech company that specializes in providing government test preparation training and material. The company's app is a comprehensive platform that offers a compilation of videos, articles, quizzes, eBooks, discussion forums, job alerts, and more. In addition to the Adda247 mobile app, the company also operates other platforms such as the Adda247 YouTube channel, sscadda.com, Career Power, bankersadda.com, and ctetadda.com. The company's goal is to provide an educational platform that simplifies learning and enhances skills, enabling job security in various departments and ministries of the Government. Read More
Solution	Adda247 turned to MoEngage Analytics to understand customer behavior and run data-driven customer engagement campaigns. With MoEngage, the company was able to analyze customer behavior, including their app usage, in-app activity, search, course/exam interest, and specific dropout points. To gain a better understanding of customer preferences, they created a custom dashboard for various activities such as usage, product conversions, exam category performance, sale analysis, score analysis, marketing conversions, retentions, coupon analysis, video, and e-book engagement. The brand analyzed customer behavior daily and identified multiple dropoff points. Using behavior analytics, they created customer engagement campaigns that reached the right customer at the right time, encouraging them to perform the desired action. Adda247 also used MoEngage’s Email capability to connect with their users and re-engage them. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Intrusion Detection

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cities & Municipalities

Education

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Services

Testing & Certification

Training

Challenge

Adda247, a leading educational tech company, was facing a significant challenge in maintaining consistent customer engagement despite regular campaigns. With a user base of over 20 million, the company was noticing a decline in engagement due to a lack of personalized customer preferences in their communications. The company realized that the declining engagement rates were a result of their inability to analyze customer behavior effectively. They were not analyzing their campaigns to understand customers' usage and interest in the platform. Furthermore, they were aware that customers were abandoning the tests but lacked data to pinpoint at which stage this was happening. The company needed an automated analytics tool that could automate customer behavior analysis and reduce the need for human intervention.

About Customer

Adda247, formerly known as Career Power, is a well-known educational tech company that specializes in providing government test preparation training and material. The company's app is a comprehensive platform that offers a compilation of videos, articles, quizzes, eBooks, discussion forums, job alerts, and more. In addition to the Adda247 mobile app, the company also operates other platforms such as the Adda247 YouTube channel, sscadda.com, Career Power, bankersadda.com, and ctetadda.com. The company's goal is to provide an educational platform that simplifies learning and enhances skills, enabling job security in various departments and ministries of the Government.

Solution

Adda247 turned to MoEngage Analytics to understand customer behavior and run data-driven customer engagement campaigns. With MoEngage, the company was able to analyze customer behavior, including their app usage, in-app activity, search, course/exam interest, and specific dropout points. To gain a better understanding of customer preferences, they created a custom dashboard for various activities such as usage, product conversions, exam category performance, sale analysis, score analysis, marketing conversions, retentions, coupon analysis, video, and e-book engagement. The brand analyzed customer behavior daily and identified multiple dropoff points. Using behavior analytics, they created customer engagement campaigns that reached the right customer at the right time, encouraging them to perform the desired action. Adda247 also used MoEngage’s Email capability to connect with their users and re-engage them.

Impact #1	The implementation of MoEngage Analytics transformed Adda247's operations. Before using MoEngage, Adda247’s marketing team had to rely heavily on human intervention to analyze and use consumer behavioral data. With MoEngage, the team was able to build higher efficiency in their analytics and execute faster. They created multiple custom dashboards for marketing, test, purchase, and free content activities, which helped them understand the performance of the campaigns on a daily basis. Regular campaign analysis enabled Adda247 to send personalized communication based on customers’ interests and intent, increasing engagement. Having the email and analytics on one platform greatly benefited the team. Using MoEngage Analytics, they could identify relevant segments and initiate campaigns from the same screen, reducing human intervention. As a result, 90% of their data analysis is now automated, allowing the team to focus more on strategy and the creative aspects of marketing.

Impact #1

The implementation of MoEngage Analytics transformed Adda247's operations. Before using MoEngage, Adda247’s marketing team had to rely heavily on human intervention to analyze and use consumer behavioral data. With MoEngage, the team was able to build higher efficiency in their analytics and execute faster. They created multiple custom dashboards for marketing, test, purchase, and free content activities, which helped them understand the performance of the campaigns on a daily basis. Regular campaign analysis enabled Adda247 to send personalized communication based on customers’ interests and intent, increasing engagement. Having the email and analytics on one platform greatly benefited the team. Using MoEngage Analytics, they could identify relevant segments and initiate campaigns from the same screen, reducing human intervention. As a result, 90% of their data analysis is now automated, allowing the team to focus more on strategy and the creative aspects of marketing.

Benefit #1	90% of data analysis was automated through custom dashboards, reducing the need for human intervention.
Benefit #2	72% of time was saved on manual intervention, increasing efficiency and speed.
Benefit #3	Daily analysis of customer behavior led to the identification of multiple dropoff points, enabling targeted customer engagement campaigns.

Benefit #1

90% of data analysis was automated through custom dashboards, reducing the need for human intervention.

Benefit #2

72% of time was saved on manual intervention, increasing efficiency and speed.

Benefit #3

Daily analysis of customer behavior led to the identification of multiple dropoff points, enabling targeted customer engagement campaigns.

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Overview

Adda247's Transformation: Automating 90% of Customer Data Analysis with MoEngage Analytics

Operational Impact

Quantitative Benefit