MoEngage
Case Studies
Adda247 Boosts Conversion Rate by 35% with Dynamic Product Messaging
Overview
Adda247 Boosts Conversion Rate by 35% with Dynamic Product MessagingMoEngage |
Functional Applications - Product Lifecycle Management Systems (PLM) Platform as a Service (PaaS) - Application Development Platforms | |
Education Telecommunications | |
Procurement Sales & Marketing | |
Behavior & Emotion Tracking Livestock Monitoring | |
Testing & Certification Training | |
Operational Impact
The implementation of MoEngage’s Dynamic Product Messaging (DPM) and the creation of dynamic marketing workflows across multiple channels led to significant improvements in user engagement and conversion rates. The personalized messaging strategy helped Adda247 in improving its upsell. The brand observed a 27% increase in CTRs. The re-engagement workflow helped to drive users to complete the activity, thereby reducing user abandonment. The brand’s team maintained a DPM catalog with all the active products containing information such as coupon code and discount percentage. Using this catalog, the workflow triggered customized messages based on the individual user’s activity or events. This led to an improvement in click-through rate of 12%, thereby increasing the overall engagement rate. | |
Quantitative Benefit
35% Increase in tests and quizzes conversion rate | |
12% Boost in CTRs for re-engagement campaigns | |
27% CTR improvement for users moved from ‘Product View to Purchase’ stages in the funnel | |