AnswerRocket Case Studies Actionable Insights for Category Growth

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	Actionable Insights for Category Growth AnswerRocket

Actionable Insights for Category Growth

AnswerRocket

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Food & Beverage
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Inventory Management
Services	Data Science Services
Challenge	National Beverage, one of the largest soft drink companies in the US, was facing a challenge in generating actionable insights from Nielsen and SPINS data. The business intelligence team wanted to have a better view into the data that could be easily understood by non-technical people to get a better grasp on business performance. They also needed advanced analytics capabilities to solve complex problems like SKU rationalization and growth contribution analysis. Read More
About Customer	National Beverage is one of the largest soft drink companies in the US. It is an innovative, healthier refreshment company with a distinctive portfolio of sparkling waters, juices, and carbonated soft drinks. The company was looking for a solution to generate actionable insights from Nielsen and SPINS data to understand their business performance better and solve complex problems like SKU rationalization and growth contribution analysis. Read More
Solution	National Beverage adopted AnswerRocket to enable the BI team to consolidate data and generate easy-to-understand visualizations and insights for business people. With AnswerRocket, anyone can drill down into what’s driving category and product performance more efficiently and effectively than ever before. This solution empowered the sales team with fast, data-driven insights, allowing them to influence retailers on shelf space, product distribution, and other factors that help drive growth. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Inventory Management

Services

Data Science Services

Challenge

National Beverage, one of the largest soft drink companies in the US, was facing a challenge in generating actionable insights from Nielsen and SPINS data. The business intelligence team wanted to have a better view into the data that could be easily understood by non-technical people to get a better grasp on business performance. They also needed advanced analytics capabilities to solve complex problems like SKU rationalization and growth contribution analysis.

About Customer

National Beverage is one of the largest soft drink companies in the US. It is an innovative, healthier refreshment company with a distinctive portfolio of sparkling waters, juices, and carbonated soft drinks. The company was looking for a solution to generate actionable insights from Nielsen and SPINS data to understand their business performance better and solve complex problems like SKU rationalization and growth contribution analysis.

Solution

National Beverage adopted AnswerRocket to enable the BI team to consolidate data and generate easy-to-understand visualizations and insights for business people. With AnswerRocket, anyone can drill down into what’s driving category and product performance more efficiently and effectively than ever before. This solution empowered the sales team with fast, data-driven insights, allowing them to influence retailers on shelf space, product distribution, and other factors that help drive growth.

Impact #1	The BI team was able to consolidate data and generate easy-to-understand visualizations and insights.
Impact #2	The sales team was empowered with fast, data-driven insights, allowing them to influence retailers on shelf space, product distribution, and other factors.
Impact #3	Teams were able to focus on impactful sales tactics instead of 'analysis paralysis.'

Impact #1

The BI team was able to consolidate data and generate easy-to-understand visualizations and insights.

Impact #2

The sales team was empowered with fast, data-driven insights, allowing them to influence retailers on shelf space, product distribution, and other factors.

Impact #3

Teams were able to focus on impactful sales tactics instead of 'analysis paralysis.'

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Overview

Actionable Insights for Category Growth

Operational Impact