Bluedot
Case Studies
Accurate foot traffic attribution saves clients millions in ad spend
Overview
Accurate foot traffic attribution saves clients millions in ad spendBluedot |
Analytics & Modeling - Real Time Analytics | |
Retail | |
Sales & Marketing | |
Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
Beatgrid can accurately determine which campaigns, tactics, or ad creatives actually drive more foot traffic to retail stores. | |
By identifying and comparing competitor advertising conversion, Beatgrid was able to help one retail client make more informed decisions. | |
This unique, causal-based attribution from TV and radio ads to foot traffic gives brands valuable consumer insight and an uncanny market advantage to generate millions in additional sales. | |
Quantitative Benefit
$1.2M Saved in ad spend on 1 campaign for a retailer (customer) | |
80K Consumers engaged monthly | |
8% Increase in ad ROI for radio broadcaster (customer) | |