Digizuite Case Studies Accelerating Time-to-Market: Volvo Trucks North America's Digital Transformation with Digizuite

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	Accelerating Time-to-Market: Volvo Trucks North America's Digital Transformation with Digizuite Digizuite

Accelerating Time-to-Market: Volvo Trucks North America's Digital Transformation with Digizuite

Digizuite

Technology Category	Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	E-Commerce Life Sciences
Applicable Functions	Logistics & Transportation Sales & Marketing
Use Cases	Last Mile Delivery Time Sensitive Networking
Challenge	Volvo Trucks North America, a division of Volvo Group Trucks, faced significant marketing challenges despite its established reputation. The company struggled with internal collaboration gaps and communication issues with its dealer network, which hindered its sales potential. The IT department was also burdened with the time-consuming task of preparing images for their eCommerce platform, which facilitates aftermarket parts sales. These communication and information gaps, along with other logistical challenges, prevented Volvo Trucks teams across the North American organization from reaching their full sales and profit potential. Read More
About Customer	Volvo Trucks North America is the North American division of Volvo Group Trucks, the truck manufacturing operation of Volvo. The company manufactures a wide spectrum of highway and vocational class 8 vehicles and supports new and used Volvo trucks through a dealer network, as well as leading parts and service programs. Headquartered in Greensboro, NC, Volvo Trucks North America has over 10,000 employees and generates a revenue of approximately $900 million USD. Read More
Solution	To address these challenges, Volvo Trucks North America implemented the Digizuite DAM (Digital Asset Management) at the end of 2019, integrating it with the Sitecore CMS (Content Management Solution). This technology provided the necessary tools for speedy content production and distribution, enabling marketers to efficiently distribute marketing assets to the entire dealer network. The Digizuite DAM served as a centralized branding and media library, making it easy and fast to get updated content into the hands of sales representatives. The platform also automated the watermarking and image formatting processes, saving countless man hours every month and reducing the time to display all parts available for purchase on the PartsAsist site. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - 5G

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Life Sciences

Applicable Functions

Logistics & Transportation

Sales & Marketing

Use Cases

Last Mile Delivery

Time Sensitive Networking

Challenge

Volvo Trucks North America, a division of Volvo Group Trucks, faced significant marketing challenges despite its established reputation. The company struggled with internal collaboration gaps and communication issues with its dealer network, which hindered its sales potential. The IT department was also burdened with the time-consuming task of preparing images for their eCommerce platform, which facilitates aftermarket parts sales. These communication and information gaps, along with other logistical challenges, prevented Volvo Trucks teams across the North American organization from reaching their full sales and profit potential.

About Customer

Volvo Trucks North America is the North American division of Volvo Group Trucks, the truck manufacturing operation of Volvo. The company manufactures a wide spectrum of highway and vocational class 8 vehicles and supports new and used Volvo trucks through a dealer network, as well as leading parts and service programs. Headquartered in Greensboro, NC, Volvo Trucks North America has over 10,000 employees and generates a revenue of approximately $900 million USD.

Solution

To address these challenges, Volvo Trucks North America implemented the Digizuite DAM (Digital Asset Management) at the end of 2019, integrating it with the Sitecore CMS (Content Management Solution). This technology provided the necessary tools for speedy content production and distribution, enabling marketers to efficiently distribute marketing assets to the entire dealer network. The Digizuite DAM served as a centralized branding and media library, making it easy and fast to get updated content into the hands of sales representatives. The platform also automated the watermarking and image formatting processes, saving countless man hours every month and reducing the time to display all parts available for purchase on the PartsAsist site.

Impact #1	The implementation of Digizuite DAM has significantly improved Volvo Trucks North America's operational efficiency. The platform has enabled easy and timely communication with sellers throughout the dealership network, providing them with easy access to product material. This has resulted in more efficient and less time-consuming processes for managing the e-commerce site for aftermarket part sales. Furthermore, the company has been able to differentiate its brand from competitors by quickly getting the best, most accurate content in front of the right people. The Digizuite DAM has also simplified regulatory compliance by providing a single source of truth for all content, including up-to-date versions of product safety sheets required by the United States Environmental Protection Agency.

Impact #1

The implementation of Digizuite DAM has significantly improved Volvo Trucks North America's operational efficiency. The platform has enabled easy and timely communication with sellers throughout the dealership network, providing them with easy access to product material. This has resulted in more efficient and less time-consuming processes for managing the e-commerce site for aftermarket part sales. Furthermore, the company has been able to differentiate its brand from competitors by quickly getting the best, most accurate content in front of the right people. The Digizuite DAM has also simplified regulatory compliance by providing a single source of truth for all content, including up-to-date versions of product safety sheets required by the United States Environmental Protection Agency.

Benefit #1	Reduced time in preparing images for the eCommerce platform, saving countless man hours every month.
Benefit #2	Shortened sales cycle for the parts they sell through PartsAsist.
Benefit #3	Improved time-to-market for all new vehicles.

Benefit #1

Reduced time in preparing images for the eCommerce platform, saving countless man hours every month.

Benefit #2

Shortened sales cycle for the parts they sell through PartsAsist.

Benefit #3

Improved time-to-market for all new vehicles.

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Overview

Accelerating Time-to-Market: Volvo Trucks North America's Digital Transformation with Digizuite

Operational Impact

Quantitative Benefit