Accelerating Online Shoppers Globally with Scalable Load Balancing

A10 Networks® ADCs’ server load balancers were selected as they addressed both the low latency and high simultaneous connection requirements. Shopzilla chose A10 ADCs to replace the existing Juniper DX devices. Standardizing on the high-performance A10 ADC platform reduces the amount of required load balancers in Shopzilla’s data centers by consolidating the legacy solutions at a ratio of 3 to 1. Through data center consolidation with A10 ADCs, Shopzilla streamlines deployment and reduces administrative overhead, rack space, and power consumption, while increasing efficiency and return on investment (ROI). The A10 ADC has the flexibility to redirect traffic due to a network anomaly and/or utilization threshold, or to send traffic to an alternative destination based on a criteria policy. Shopzilla uses redundant multi-tier networks in each data center, accompanied with the A10 ADC for content load balancing. With the A10 ADC, content is distributed based on traffic levels in each geographic region. This design minimizes latency to the end user due to A10 ADCs’ optimized application acceleration features combined with purpose-built hardware.