Census Case Studies Accelerating Growth Experiments: Clockwise's Journey with Real-Time Data Syncing

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	Accelerating Growth Experiments: Clockwise's Journey with Real-Time Data Syncing Census

Accelerating Growth Experiments: Clockwise's Journey with Real-Time Data Syncing

Census

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Equipment & Machinery
Applicable Functions	Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Time Sensitive Networking
Challenge	Clockwise, a SaaS productivity tool, was facing a significant challenge in getting product usage and engagement data to its go-to-market teams. The process of setting up data for segmentation growth experiments was time-consuming, often taking weeks to complete. This delay was primarily due to the long data engineering queue. The lack of real-time data syncing was hindering the company's ability to conduct growth experiments promptly and efficiently. Furthermore, the absence of granular user segmentation was limiting the company's capacity to personalize onboarding communications, which is crucial for enhancing user experience and engagement. Read More
About Customer	Clockwise is a Software as a Service (SaaS) productivity tool that aids busy professionals in managing their meeting schedules and finding more time for uninterrupted work. The company has been operational since 2016 and has helped its users free up over 2 million hours of focus time. Clockwise's primary goal is to enhance productivity by optimizing meeting schedules and providing more time for focused, uninterrupted work. The company serves a wide range of professionals who need efficient scheduling solutions to manage their busy work lives. Read More
Solution	Clockwise turned to Census for a solution to their data syncing challenges. Census provided a platform that enabled real-time data syncing, drastically reducing the time required to set up data for segmentation growth experiments from weeks to just a few hours. This solution bypassed the need for a weeks-long data engineering queue, accelerating the process significantly. Additionally, Census's platform allowed Clockwise to achieve granular user segmentation. This feature enabled the company to personalize onboarding communications more effectively, enhancing user engagement. The go-to-market teams could now access real-time product engagement data from their own CRM tools, improving their efficiency and productivity. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Time Sensitive Networking

Challenge

Clockwise, a SaaS productivity tool, was facing a significant challenge in getting product usage and engagement data to its go-to-market teams. The process of setting up data for segmentation growth experiments was time-consuming, often taking weeks to complete. This delay was primarily due to the long data engineering queue. The lack of real-time data syncing was hindering the company's ability to conduct growth experiments promptly and efficiently. Furthermore, the absence of granular user segmentation was limiting the company's capacity to personalize onboarding communications, which is crucial for enhancing user experience and engagement.

About Customer

Clockwise is a Software as a Service (SaaS) productivity tool that aids busy professionals in managing their meeting schedules and finding more time for uninterrupted work. The company has been operational since 2016 and has helped its users free up over 2 million hours of focus time. Clockwise's primary goal is to enhance productivity by optimizing meeting schedules and providing more time for focused, uninterrupted work. The company serves a wide range of professionals who need efficient scheduling solutions to manage their busy work lives.

Solution

Clockwise turned to Census for a solution to their data syncing challenges. Census provided a platform that enabled real-time data syncing, drastically reducing the time required to set up data for segmentation growth experiments from weeks to just a few hours. This solution bypassed the need for a weeks-long data engineering queue, accelerating the process significantly. Additionally, Census's platform allowed Clockwise to achieve granular user segmentation. This feature enabled the company to personalize onboarding communications more effectively, enhancing user engagement. The go-to-market teams could now access real-time product engagement data from their own CRM tools, improving their efficiency and productivity.

Impact #1	The implementation of Census's real-time data syncing solution has brought about significant operational improvements for Clockwise. The company can now conduct growth experiments more promptly and efficiently, thanks to the reduced setup time. The ability to access real-time product engagement data has also improved the productivity of the go-to-market teams, as they can now access crucial data from their own CRM tools. Furthermore, the granular user segmentation has enabled Clockwise to enhance user engagement by personalizing onboarding communications more effectively.

Impact #1

The implementation of Census's real-time data syncing solution has brought about significant operational improvements for Clockwise. The company can now conduct growth experiments more promptly and efficiently, thanks to the reduced setup time. The ability to access real-time product engagement data has also improved the productivity of the go-to-market teams, as they can now access crucial data from their own CRM tools. Furthermore, the granular user segmentation has enabled Clockwise to enhance user engagement by personalizing onboarding communications more effectively.

Benefit #1	Time to set up data for segmentation growth experiments dropped from weeks to hours
Benefit #2	Enabled more personalized onboarding communications with granular user segmentation
Benefit #3	Go-to-market teams can now access real-time product engagement data from their own CRM tools

Benefit #1

Time to set up data for segmentation growth experiments dropped from weeks to hours

Benefit #2

Enabled more personalized onboarding communications with granular user segmentation

Benefit #3

Go-to-market teams can now access real-time product engagement data from their own CRM tools

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Overview

Accelerating Growth Experiments: Clockwise's Journey with Real-Time Data Syncing

Operational Impact

Quantitative Benefit