Canto
Case Studies
Accelerating Digital Content Management in Racing: A Case Study on Maserati MSG Racing
Overview
Accelerating Digital Content Management in Racing: A Case Study on Maserati MSG RacingCanto |
Application Infrastructure & Middleware - Middleware, SDKs & Libraries Wearables - Tags & Patches | |
Sales & Marketing | |
Facial Recognition Perimeter Security & Access Control | |
Operational Impact
The implementation of Canto has significantly improved the way Maserati MSG Racing manages its digital assets. The team can now organize and distribute content faster and more efficiently, leading to a significant shift in how the digital team handles workflows and services to their partners. The user-friendly partner portals have strengthened relationships with partner organizations by providing access to the digital assets they need to promote their own brands. With AI-driven tags and global access, it’s quicker for the team to onboard sponsors. For the upcoming Formula E season, the team has undergone a comprehensive rebranding for Maserati MSG Racing as part of its new partnership with Italian manufacturer Maserati. The transition was made seamless and streamlined with the help of Canto. | |
Quantitative Benefit
Content requests are fulfilled twice as fast as before the implementation of Canto. | |
The team can now respond to media requests quickly, keeping social media channels updated. | |
The team's overall productivity has improved. | |