New Relic Case Studies Accedo's Cloud Visibility Transformation: Enhancing Video Streaming Experience
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Accedo's Cloud Visibility Transformation: Enhancing Video Streaming Experience

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Accedo, a global video solutions provider, faced a significant challenge when it began hosting its clients' video applications. The company's newly formed DevOps team struggled with monitoring, managing, and scaling the cloud environment for these applications. The team needed to ensure availability, scalability, and reliability, while also being able to react quickly to customization and adaptation requirements. This required full-stack observability, a capability they initially lacked. The challenge was further compounded by the need to preempt potential bottlenecks and deliver the level of service that their clients expected for their hosted video services. Additionally, Accedo needed a way to gather and analyze customer sentiment data from social media platforms to identify potential issues and inform the development of new features.
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Accedo is a leading video solutions provider that helps customers deliver premium video experiences. The company offers a combination of specialist services and sophisticated products, and has worked with over 400 companies globally to build and grow impactful video services. Accedo operates 16 offices worldwide and employs more than 500 people. Founded in 2004, its clients include global organizations such as HBO, CNN, Deutsche Telekom, Telefónica, Showtime, Tata Sky, and TVNZ. Accedo works with companies at every stage of the video business journey, providing assistance with strategy and conception, delivery, day-to-day management, and post-launch optimization.
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Accedo chose New Relic for end-to-end observability of its cloud environment. This tool enabled the DevOps team to identify and preempt potential bottlenecks, ensuring the availability, scalability, and reliability of their clients' hosted video services. By centralizing and unifying its telemetry data with New Relic, Accedo was able to retire three tools and eliminate the complexities of managing multiple tools. The DevOps team could now visualize, analyze, and troubleshoot issues quickly, resolving them before they impacted the viewer experience. Additionally, Accedo used New Relic to gather and store comments from social media platforms such as Twitter, Facebook, and app stores. This data was then correlated to identify areas where customers might be experiencing issues, a process that was previously manual and time-consuming. The insights gained from this sentiment analysis were used to help clients design and implement new features for their video applications.
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The implementation of New Relic has transformed Accedo's operations, particularly in terms of cloud observability and customer sentiment analysis. The DevOps team now has the visibility and context they need to quickly identify, diagnose, and repair issues for their customers. This has significantly improved the team's ability to ensure the availability, scalability, and reliability of their clients' hosted video services. The use of New Relic for sentiment analysis has also streamlined the process of gathering and analyzing customer feedback from social media platforms. This has not only saved time and effort, but also provided valuable insights that help Accedo and its clients make prioritized development decisions. Overall, the solution has enabled Accedo to deliver an exceptional streaming video experience that drives consumer engagement, revenue, and brand affinity for its clients.
Accedo's DevOps Managed Services team now supports more than 50 customers globally.
The company was able to retire three tools, simplifying their tool management process.
Accedo was able to resolve a major issue for a client, improving the application's capacity from 7,000 users to a predicted 50,000 concurrent users.
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