Google Cloud Platform Case Studies abastece-aí Enhances Analytics and Decision-Making Capabilities with Google Cloud Migration

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	abastece-aí Enhances Analytics and Decision-Making Capabilities with Google Cloud Migration Google Cloud Platform

abastece-aí Enhances Analytics and Decision-Making Capabilities with Google Cloud Migration

Google Cloud Platform

Technology Category	Analytics & Modeling - Machine Learning Infrastructure as a Service (IaaS) - Public Cloud
Applicable Industries	Education Equipment & Machinery
Applicable Functions	Procurement Product Research & Development
Use Cases	Inventory Management Predictive Maintenance
Services	Cloud Planning, Design & Implementation Services Training
Challenge	abastece-aí, a fintech company with over 36 million customers, was facing a significant challenge in its growth trajectory. The company lacked a structured data environment that could cross-reference data from various sources and analyze longer historical periods. This lack of a comprehensive data environment resulted in delays in data acquisition, hindering operations. The company also needed dashboards with automatic updates to streamline its operations. The company was in urgent need of a service provider that could offer a customizable solution and enhance the insights generated from its data. The requirements for the new service provider included lower deployment cost, shorter development time, improved scalability, a steeper learning curve for employees, and more tools for integrations. Read More
About Customer	abastece-aí is a fintech company that is part of Grupo Ultra. The company provides a wide array of products and benefits through its app, linked to the Km de Vantagens customer loyalty program. The app aims to increase purchasing power and make life easier for Brazilian vehicle owners. Customers can use the app to pay for gas at registered stations, earn points for the Km de Vantagens program, and trade them for benefits, coupons, or cashbacks. The company has a significant customer base of around 36 million registered customers and 220 employees throughout Brazil. Grupo Ultra, the parent company, has a presence in most of Brazil and seven other countries. Read More
Solution	abastece-aí chose Google Cloud as its service provider based on its requirements. The migration to the public cloud and deployment began in January 2021 and was completed in May of the same year. Google Cloud’s team provided support throughout the process, helping deploy the best strategies and achieve a seamless execution. abastece-aí built its data analytics system in Google Cloud, consolidating information in a data lake based on BigQuery. The solution processes over 250 TB of data every month. Cloud Data Fusion was used to manage the database ingestion flows of the app and the company's customer loyalty program, Km de Vantagens. Vertex AI and its integration with the Python programming language facilitated the use of machine learning in the platform. The tools’ accessibility and easy interconnection allowed for testing new products and accelerating operational processes. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Machine Learning

Infrastructure as a Service (IaaS) - Public Cloud

Applicable Industries

Education

Equipment & Machinery

Applicable Functions

Procurement

Product Research & Development

Use Cases

Inventory Management

Predictive Maintenance

Services

Cloud Planning, Design & Implementation Services

Training

Challenge

abastece-aí, a fintech company with over 36 million customers, was facing a significant challenge in its growth trajectory. The company lacked a structured data environment that could cross-reference data from various sources and analyze longer historical periods. This lack of a comprehensive data environment resulted in delays in data acquisition, hindering operations. The company also needed dashboards with automatic updates to streamline its operations. The company was in urgent need of a service provider that could offer a customizable solution and enhance the insights generated from its data. The requirements for the new service provider included lower deployment cost, shorter development time, improved scalability, a steeper learning curve for employees, and more tools for integrations.

About Customer

abastece-aí is a fintech company that is part of Grupo Ultra. The company provides a wide array of products and benefits through its app, linked to the Km de Vantagens customer loyalty program. The app aims to increase purchasing power and make life easier for Brazilian vehicle owners. Customers can use the app to pay for gas at registered stations, earn points for the Km de Vantagens program, and trade them for benefits, coupons, or cashbacks. The company has a significant customer base of around 36 million registered customers and 220 employees throughout Brazil. Grupo Ultra, the parent company, has a presence in most of Brazil and seven other countries.

Solution

abastece-aí chose Google Cloud as its service provider based on its requirements. The migration to the public cloud and deployment began in January 2021 and was completed in May of the same year. Google Cloud’s team provided support throughout the process, helping deploy the best strategies and achieve a seamless execution. abastece-aí built its data analytics system in Google Cloud, consolidating information in a data lake based on BigQuery. The solution processes over 250 TB of data every month. Cloud Data Fusion was used to manage the database ingestion flows of the app and the company's customer loyalty program, Km de Vantagens. Vertex AI and its integration with the Python programming language facilitated the use of machine learning in the platform. The tools’ accessibility and easy interconnection allowed for testing new products and accelerating operational processes.

Impact #1	The migration to Google Cloud significantly boosted abastece-aí’s performance in its strategic, analytic, and operational deliveries. The robust infrastructure and agile data query processing were key in this improvement. The company also benefited from automated dashboards, which provided specific views and analytics for each individual business area. The cross-referencing of transactional data from various sources increased the quality and speed of deliveries, as employees began taking more variables into consideration. This democratized data consumption inside the organization, leading to more accurate decision-making. The microservice architecture using manageable apps with easy interaction reduced the number of employees who had to focus on managing the infrastructure. The company plans to use more machine learning solutions with Vertex AI in the future, improving data exploration and model production.

Impact #1

The migration to Google Cloud significantly boosted abastece-aí’s performance in its strategic, analytic, and operational deliveries. The robust infrastructure and agile data query processing were key in this improvement. The company also benefited from automated dashboards, which provided specific views and analytics for each individual business area. The cross-referencing of transactional data from various sources increased the quality and speed of deliveries, as employees began taking more variables into consideration. This democratized data consumption inside the organization, leading to more accurate decision-making. The microservice architecture using manageable apps with easy interaction reduced the number of employees who had to focus on managing the infrastructure. The company plans to use more machine learning solutions with Vertex AI in the future, improving data exploration and model production.

Benefit #1	Processes over 250 TB of data every month using BigQuery
Benefit #2	Significant expansion of the Growth department
Benefit #3	Automated dashboards that meet business areas’ analytics and management needs

Benefit #1

Processes over 250 TB of data every month using BigQuery

Benefit #2

Significant expansion of the Growth department

Benefit #3

Automated dashboards that meet business areas’ analytics and management needs

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Overview

abastece-aí Enhances Analytics and Decision-Making Capabilities with Google Cloud Migration

Operational Impact

Quantitative Benefit